Christmas shopping report 2024: These are the most popular gifts for the peak season on eBay Germany!

eBay Germany pointed out in its Christmas Shopping Research Report this year that this year, consumers started Christmas shopping as early as the end of August . The latest data from eBay shows that from the end of August to September, the demand for books, toys, clothing and shoes, sports equipment, electronic products and gadgets on eBay Germany increased significantly, up double digits from the same period last year . From toys to electronic products, German consumers are looking for colorful gifts in various fields and categories to welcome the upcoming Christmas gift-giving season.

Trend 1: Popular Christmas gifts are in high demand on eBay

According to data from eBay Germany, the following products have seen a significant increase in sales since the end of August compared to the same period last year , and are currently popular gifts:

ŸToy categories : action figures ( +85% ), plush toys ( +15% )

ŸElectronic products : digital cameras ( +15% ), laptop computers ( +15% )

ŸOutdoor sports : skates ( +15% )

ŸClothing category : Boots ( +25% )

eBay research points out that in the months before Christmas, as the demand for gifts is further released, more products with gift attributes will usher in a sales peak.

Trend 2: Online markets become an important channel for Germans to search for Christmas gifts

In order to enjoy an easy and convenient Christmas shopping experience , more and more Germans choose to shop online, which has promoted the rapid growth of Christmas sales on eBay Germany. eBay research shows:

ŸThis year, more than 60% of German consumers bought Christmas gifts online ( 61%), and about half of them searched for gifts on e-commerce platforms ( 56 % ) , followed by search engines such as Google (36%);

Ÿ Consumers aged 18-49 (73%) and families with children ( 81%) are the main buyers of Christmas gifts online;

ŸIn terms of gender, both men and women choose e-commerce platforms (male: 54% VS: female 45%) and search engines (male: 38% VS female: 34%) as their preferred tools for shopping research, with little difference; however, men ( 30%) use price comparison platforms more frequently than women ( 17%).

According to a report previously released by eBay Germany , Christmas shopping by German consumers remains stable this year , and shopping demand will peak in the first three weeks of Cyber ​​Monday ; about half of Germans plan to spend the same or even more on Christmas gifts this year than last year . In addition, since the shopping demand during the peak season at the end of the year will continue until January, we recommend that sellers prepare goods in advance, optimize logistics, and do a good job of business planning and inventory management during the peak season that lasts for several months; at the same time, take into account both on-site and off-site promotion, use the various advertising tools provided by eBay to expose and attract traffic at different times, grasp the annual super high traffic , and complete sales conversion. (End of full text)

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