What is Taboola? Taboola Review, Features

Taboola was founded in Tel Aviv, Israel in 2007 and is now headquartered in New York, USA. Its annual revenue has grown rapidly from US$10 million in 2012 to US$200 million in 2014. In October 2019, Taboola ranked 264th on the "2019 Hurun Global Unicorn List" with a market value of 7 billion yuan.

Taboola 's Advantages

1. High-quality media environment

• Recommend advertisers on the best global media and accurately position their brands;

2. Create meaningful engagement

• Create unique and relevant ad experiences by showing the best creative to the most interested users at the right time;

3. Data-Rich Recommendations

• Ensure your brand reaches interested users by leveraging the vast amount of user data that powers the Taboola engine;

4. Flexible creatives

• Leverage the creatives you want users to see – from pre-existing video, social or native ads, to positive news about your brand;

5. Achieve results

• Combine audience segmentation and continuous delivery optimization to achieve marketing performance indicators at any stage of the purchasing process

6. Large-scale optimization

• Manage your campaigns within Taboola’s full-service platform, or let Smart Bid automatically optimize your campaigns for maximum size and performance.

Function

Taboola was founded in Tel Aviv, Israel in 2007 and is now headquartered in New York, USA. Its annual revenue has grown rapidly from US$10 million in 2012 to US$200 million in 2014.

Taboola founder and CEO Adam Singolda said the new strategic cooperation "will bring content discovery as a new form of advertising to China", but he declined to disclose the specific amount of investment. This is the fourth US company invested by Baidu. Previously, Baidu invested in Uber, a taxi app, and Indoor Atlas, which uses the earth's magnetic field for indoor positioning, and acquired TrustGo Mobile, a mobile security company.

Taboola's content recommendation engine allows publishers to recommend videos and articles (usually appearing at the bottom of web pages) that are most likely to attract users based on user profiles and browsing habits, helping publishers increase traffic to their websites and make money through advertising. According to data provided by the company, Taboola can provide 200 billion content recommendations to more than 500 million unique visitors each month. Its customers include USA Today, Huffington Post, Time, The Weather Channel, and Business Insider.

Development History

-In 2007, Adam founded Taboola.

-In 2012, we initially formed partnerships with media and advertisers.