AliExpress becomes official sponsor of UEFA Euro 2024

During this year's European Cup, fans around the world will see the name of Chinese e-commerce company AliExpress on the field. With less than 80 days to go before the start of the 2024 European Cup, UEFA released the latest news that AliExpress has officially become the official partner of the 2024 European Cup and the first e-commerce sponsor.

During the competition , AliExpress will provide global consumers with preferential product discounts, interactive game play and surprise prizes including game tickets . From now on, when you open the AliExpress APP, you can see the joint logo of the European Cup and AliExpress.

( UEFA announced that AliExpress officially became the exclusive e-commerce sponsor of the 2024 European Cup )

UEFA representative Guy - Laurent Epstein said : "We are very pleased to welcome AliExpress, the world's leading online retail platform , as the first e-commerce partner of the European Cup . We will work closely together to provide a new digital experience for this summer's football event. "

Over the past period of time, AliExpress has continued to increase its overseas investment to provide global consumers with a high-quality shopping experience and drive order growth. Alibaba's financial report shows that AliExpress orders grew strongly by 60% in the third quarter of fiscal year 2024 , mainly driven by Choice . In March last year , AliExpress 's Choice service based on a hosting model was officially launched overseas, providing consumers with a rich variety of products , faster logistics and better services.

Logistics efficiency is one of Choice's core advantages. The " Global 5-Day Delivery " express delivery product launched by AliExpress and Cainiao has now expanded to more than a dozen countries, covering three continents: Europe, America and Asia. Consumers in countries such as Germany, France, the United Kingdom, and Spain can receive packages from China within 5 working days after ordering products with the Choice logo.

In the past year, AliExpress has made significant progress in multiple markets. In Spain, AliExpress was named the "Best E-commerce Platform" . According to a report by a European cross-border business consulting company, based on consumer reviews, AliExpress' latest ranking has surpassed Amazon and become the largest cross-border e-commerce platform in Europe. In the United States, according to market data analysis platform Similarweb, AliExpress has become one of the three fastest-growing websites in the United States in terms of average monthly visits in 2023 .

AliExpress

2024

European Cup