This year's Canton Fair, Alibaba International Station's shared live broadcast room became popular: all companies can broadcast

On October 15 , the 136th Canton Fair officially opened. Data showed that 138,000 overseas buyers from 209 countries and regions have pre- registered , and the number of participants is expected to hit a new high.

However, in addition to the enthusiasm of offline overseas merchants, a major highlight of this Canton Fair is the simultaneous launch of the online live broadcast room. It is estimated that nearly 100,000 global overseas professional buyers will flock to the first day of the international station online exhibition .

In particular, the shared live broadcast room opened by Alibaba International Station at the Canton Fair and open to all companies allows a large number of foreign trade companies that are experiencing the online platform for the first time to start broadcasting immediately after one-click linking through AI minimalist delivery.

For example, Xindaoyuan (Shandong) Digital Technology Co. , Ltd. launched its online live broadcast through Alibaba International Station for the first time and received 45 potential buyers in 50 minutes . " Before the Canton Fair started, we heard that Alibaba International Station was going to open a shared live broadcast room at the Canton Fair, and we signed up immediately, " said Cao Lu, general manager of Xindaoyuan, with a delighted look on his face .

They used AI minimalist delivery in the shared live broadcast room , and it took only a few minutes to get the link up, and the broadcast went very smoothly. Cao Lu said: "I didn't expect AI foreign trade delivery to be so convenient, and the live broadcast effect was so surprising! " The first attempt exceeded expectations, and he said he would further study AI foreign trade in the future, "After all, this is the biggest trend in the foreign trade field now."

As a 16-year-old merchant on Alibaba International Station, Shenzhen Xizhiwang Technology Co., Ltd. tried for the first time to do a live broadcast at the Canton Fair through the Alibaba International Station shared live broadcast room . In just one hour , 3,000 overseas professional buyers entered the live broadcast room and obtained nearly 100 potential customers .

【Photo】 On October 15 , Alibaba International Station shared live broadcast room merchants live broadcast

" Doing live streaming at the same time as the exhibition will definitely bring more brand attention and exposure. " Cheng Mo, general manager of Xizhiwang, said that this year the company has prepared the company's latest hot-selling and innovative products for the Canton Fair . " Through this integration of offline exhibition and online live streaming, we can quickly reach professional buyers around the world , just like holding a global press conference! "

The success of the shared live broadcast room on the first day gave great confidence to Zhongshan Yijia Electric Appliance Co., Ltd., which was preparing to broadcast the next day. Xiao Zhijun, deputy general manager of the company, said: "Ali International Station launched the shared live broadcast room at the Canton Fair, which is just the right time for us and is a perfect match for our new products!"

"Our electrical appliance business is now in a replenishment period, which is also the peak period for orders . " This year , the small heating and cooling fans designed and developed by Xiao Zhijun's team are preparing to be launched to the market through the Canton Fair, and the online traffic of the shared live broadcast room has brought them new opportunities.

It is understood that the shared live broadcast room opened by Alibaba International Station is currently full. "We are trying our best to give more foreign trade companies the opportunity to showcase themselves online through better scheduling and adding sessions." The person in charge of the shared live broadcast room project of Alibaba International Station said.

In fact, in addition to opening a shared live broadcast room at the Canton Fair, providing all exhibitors with a window to reach more than 48 million active online buyers, Alibaba International Station also simultaneously opened a special online live broadcast session, which, through the introduction of dedicated traffic, will bring more business opportunities to all foreign trade merchants who hope to broadcast online during the Canton Fair.

It is reported that this year's Canton Fair will last for 21 days, with nearly 4,600 new exhibitors , and more than 8,000 enterprises with titles such as national high-tech, specialized and new "little giants", and manufacturing single champions, an increase of more than 40% over the previous session, fully demonstrating the strong endogenous driving force of China's foreign trade. The participation of Alibaba International Station, the world's leading digital foreign trade platform, has given exhibitors more room for business growth.

Alibaba International Station

Canton Fair