Covering 82 countries and regions around the world, Temu's expansion has further expanded

Recently, Temu added two new stations - Vietnam and Brunei.

Since its launch in September 2022 , Temu has been attracting attention from the industry. It is worth mentioning that its first overseas expansion was in the North American market. It ranked 14th on the US shopping app list just one week after its launch , becoming one of the most popular shopping apps in the United States.

Temu has continued to use Pinduoduo's low-price strategy overseas, winning by price and providing consumers with better quality and more affordable shopping options. After achieving good results in the US market , Temu did not settle for a single market , and quickly set its sights on markets such as Europe and Southeast Asia .

2023 is the year of rapid expansion of Temu's global presence. It is reported that in August and September 2023 , Temu began planning to enter the Southeast Asian market, and successively opened the Philippines and Malaysia stations ; in July this year , it opened the Thailand station ; recently, two more stations were added in Vietnam and Brunei. So far, Temu has opened five stations in the Southeast Asian market, and its business has successfully spread to 82 countries and regions around the world .

According to foreign media reports, Temu has just launched in Vietnam, and the launch version of its website is incomplete. Currently, there is only an English version, and no Vietnamese version is supported. In addition, it currently only accepts credit card payments, not local wallets. Logistics are also scarce, with only two logistics companies, Ninja Van and Best Express, joining.

In addition, according to information from Temu Vietnam Station, it will take 4-7 days to transport goods to Vietnam, which is much faster than the 5-20 days required for Malaysia and the Philippines.

2023 is also the year when Pinduoduo 's cross-border business is booming . In just one year, Temu has become the second largest cross-border e-commerce platform in the world with 467 million unique visitors , second only to Amazon .

It is reported that Temu 's sales in 2023 may reach 18 billion US dollars, so Pinduoduo has set a goal for Temu to achieve a GMV of 30 billion US dollars in 2024. However, in the first half of 2024 alone , Temu's sales have reached about 20 billion US dollars . Among them, the GMV performance in the second quarter was outstanding, about 12 billion US dollars, and the US market contributed nearly 45%.

Temu has its own considerations for opening sites in Vietnam and Brunei. Relevant data shows that in the past year (May 2023-April 2024), Vietnam's e-commerce industry grew by 48%, and its scale increased from US$3.798 billion to US$5.645 billion. Vietnam was also ranked by Statista as one of the 10 countries with the highest e-commerce growth rate in the world.

As for Brunei, relying on the government's support for the digital economy and the increasing acceptance of online shopping among the younger generation of consumers, the size of Brunei's e-commerce market has continued to grow in the past few years, showing an overall upward trend.

Temu has expanded into Vietnam and Brunei and continues to increase its investment in Southeast Asia. It also values ​​the development potential of the Southeast Asian market. This move will help further develop emerging markets, expand its influence in Southeast Asia, and assist in its global layout.

Temu

Southeast Asia