What is Lamoda? Lamoda Review, Features

Founded in 2010, Lamoda is a Russian e-commerce website that focuses on fashion products such as clothing, accessories, and shoes.

About Lamoda

Lamoda Group is headquartered in Moscow and has more than 5,000 full-time employees. The pride of Lamoda is its own infrastructure: a powerful IT platform, warehouse complex, delivery service, call center and photo studio. In 2016, other retailers also visited them: we launched the marketplace and entered the B2B market, providing a wide range of services to third parties.

Lamoda offers more than 4 million products, including clothing, shoes, accessories, cosmetics and perfumes from 3,000 international and local brands. Lamoda's own logistics network - LM Express - provides express delivery services in more than 150 cities in Russia, Ukraine, Belarus and Kazakhstan.

Operational Model

Since its establishment, the website has had a unique operating model. Lamoda's couriers also provide fashion shopping guide services, deliver fashion, and provide advice to customers. The platform has a complete shopping system and operates from the perspective of consumers. If you encounter unsuitable or product problems, you can return the product directly. Our goal is to create a pleasant shopping experience for customers.

Logistics system

Lamoda has established its own logistics system, which can achieve 1-2 days delivery in 66 cities in Russia and provide free shipping services. In addition, Lamoda has also pioneered a free home delivery and trial service.

Advantages

1. International scope of work provides a lot of opportunities for your business

Countries: Russia, Kazakhstan, Belarus, Ukraine;

·Employees in more than 150 cities;

Departments working with contractors;

·General instructions for indirect procurement.

2. Purchase direction

Lamoda has multiple sourcing areas and you can always bring up ideas for collaboration:

(1) Information technology: infrastructure, telecommunications, software and licenses, user equipment, and information security.

(2) Logistics industry: packaging materials, uniforms, warehouse equipment and materials, construction contracts, warehouse security, systems•fire safety systems, transportation (large tonnage), vehicle services, conveying equipment, warehouse automation.

(3) Marketing and public relations: brand equipment, event buildings, automation systems, advertising placement, automation management, advertising campaigns, and monitoring of advertising campaigns.

(4) Consulting services: brand protection, architecture, finance, law, insurance, personnel, and user behavior.

Logo Changes

On March 25, Lamoda announced a brand redesign, the first rebranding since its launch. The new visual language and brand positioning are designed to make the company's communications clearer and more consistent, and to emphasize its expertise and experience in the e-commerce market for apparel, footwear and accessories.

The old logo is on the left, and the new logo is on the right:

Financing

In August 2016, Lamoda received an angel round investment of RMB 20 million from Xinwei Wealth Investment. This round of investment will be mainly used for the continued expansion of offline experience centers and further optimization of the back-end supply chain.