Carnival is coming! Shopee 9.9 Super Shopping Festival kicks off the second half of the peak season

  On August 30, 2024, Shopee , the leading e-commerce platform in China and Southeast Asia, held its first super promotion in the second half of the year - the 9.9 Super Shopping Festival . Since the first half of the year, Shopee has been making great progress, with the number of cross-border promotion orders reaching 6 times that of the same period on weekdays. In line with this strong growth trend, this 9.9 Super Shopping Festival will ignite the consumption boom in the second half of the peak season in the Southeast Asian and Latin American markets with more surprising prices and better experience: not only will it bring multiple benefits and free shipping, but also Shopee Live live broadcast, Shopee Video short video and other super value offers, as well as value-added services such as logistics timeliness guarantee .

Every year , the launch of Shopee's super promotion is highly anticipated. Especially this year, as consumers in the Asia-Pacific region are increasingly concerned about "value for money", online platforms with more transparent information and greater discounts have become the choice of more Asian consumers . In response, Shopee has launched special discounts of up to 10% off during the 9.9 period in some markets.

At the same time, all kinds of sellers are also gearing up to embrace the important business growth point of the year with the help of the logistics, fulfillment, content, marketing and other ecosystems created by Shopee.

Logistics fulfillment is accelerated again, paving the way for overseas shipments during the peak season

For cross-border e-commerce, "speed" is always an important part of user experience. Especially during the promotion period when the number of orders surges, efficient logistics fulfillment capabilities have become the key for many merchants to stand out. In response to this, Shopee Logistics Service (SLS) has actively invested resources. In addition to adjusting the free door-to-door pickup time, adding free pickup areas in Hefei, Nanjing, Huizhou, Shangrao, and Jinan and Nanning transshipment warehouses , and other strong support, it has recently equipped the warehouse with new equipment and new personnel, and at the same time added hundreds of flights during the promotion week. The key last-mile warehouses operate uninterruptedly 7 days a week to cope with the peak volume during the promotion period.

In terms of localized fulfillment ( LFF) , Shopee's official overseas warehouses also provide sellers with multiple benefits - eligible official warehouse sellers during the promotion period can subsequently receive corresponding commission refunds and exemptions. It is worth mentioning that the "ultra-fast delivery" and "next-day delivery" time -limit guarantee services of Shopee's official warehouse docking further strengthen the certainty of fast delivery of packages, forming a significant advantage in fulfillment speed.

Focus on content ecology and activate diversified traffic combination punch

The "Southeast Asia Z Generation Shopping Behavior Research Report" released by Kantar, an authoritative market research organization, shows that as an important consumer force in Southeast Asia, 80% of the Z generation expressed their pursuit of interactive and entertaining shopping experiences. In response to this, Shopee further strengthened the layout of the relevant content ecosystem marketing outlet, launched Shopee Live live broadcast and Shopee Video short video exclusive marketing activities, and cooperated with multiple on-site traffic entrances to encourage users to watch and place orders. During this 9.9 promotion, the platform specially provides exclusive coupons of up to 50% off for sellers who broadcast on Shopee Live live broadcast and publish Shopee Video short videos, and also launches Shopee Video short video incentives-sign up for the event to have the opportunity to obtain advertising gold rewards, traffic support, exclusive coupons and other rich resources.

The development of content marketing such as live streaming and short videos has also led to a higher demand for KOL resources from sellers. This year, Shopee's Affiliate Marketing (AMS) resource network has continued to expand. So far, it has cooperated with more than 12 million affiliate networks and KOLs, and has continued to upgrade the AMS promoter platform to provide sellers with more comprehensive information such as the number of KOL fans on various social media channels, order performance by channel, and overall input-output ratio, helping sellers to efficiently match more suitable influencers.

A grand consumer carnival is about to begin. This year, what new best sellers and hot products will Shopee produce in Southeast Asia and Latin America, a fast-growing market with a population of over one billion? Stay tuned.

Shopee Platform