The contract conversion rate is 70% within 3 days! Taobao merchants actively sign up for the "Global Free Shipping Plan for Large Clothing"

Recently , Taobao and Alibaba International launched the "Global Free Shipping Plan for Large Clothing Products". According to internal sources , the number of merchants signing up for the plan far exceeded expectations. Only three days after the investment promotion was launched, the signing conversion rate on Qianniu exceeded 70%.

Many people in the e-commerce industry said that there has been heated discussion about this plan in the e-commerce circle recently, and many merchants have rushed to consult at the first opportunity. They all suggested "hurry up and get on board."

There are also reports that the first batch of investment quotas for the plan may be limited. If merchants log in to the Qianniu backend and can see the registration entrance on the homepage, it means that they have priority signing rights.

It is reported that the "Global Free Shipping Plan for Large Clothing" is a "combination of goods" between Taobao and Alibaba International's retail e-commerce platform . In addition to being sold to overseas Taobao users through Taobao's overseas version , the goods are also sold to multiple markets around the world through AliExpress and Lazada. This batch of supply is fundamentally different from the traditional cross-border clothing base, and is more like "Chinese aesthetics" going overseas.

Why are merchants so enthusiastic about Taobao's global free shipping plan for clothing? A senior practitioner in the clothing industry believes that there are several main reasons behind the hot investment promotion .

First of all, the timing was right, and the pain points of clothing merchants were accurately found. Since this year, clothing merchants have been increasingly troubled by high returns, high inventory and high costs. Taobao ’s overseas expansion this time focuses on 0 returns, 0 refunds, and 0 shipping insurance, which perfectly solves the pain points of merchants. Many people are worried about returns and refunds overseas, and Taobao platform has also covered this, and arrival at the warehouse is equivalent to confirmation of receipt.

Secondly, for merchants, the startup cost is very low. Taobao merchants do not need to join a new platform, and there is no cost to open a store; there is no need to modify the production line, and the goods at home and abroad are all the same; there is no need to worry about cross-border logistics, and the goods can be directly sent to the designated warehouse; there is no need to worry about returns and refunds overseas, as the platform will bear this part of the cost, and merchants do not need to pay for freight insurance.

The person concluded that Taobao strives to allow merchants to try to go overseas in the simplest way, while ensuring that merchants have the right to goods, pricing rights , and operations. This is very critical for merchants who want to build their own brands.

The clothing merchants on Taobao have strong original design capabilities, represented by iFashion merchants . They have their own brand concepts and original styles, and are not satisfied with just being a supplier to the platform. Today, as Chinese fashion is going global, Taobao clothing merchants are more looking forward to the "Chinese aesthetic" going global.

"They have their own tone and persistence." There is no need to open another store when going overseas on Taobao . The benefits are not just in terms of cost. For Taobao merchants who want to build long-term brands, operating a store at home and abroad is conducive to the long-term building of brand awareness and accumulation of fans.

In the next stage, Taobao Fashion will increase its investment overseas. If buying clothes overseas really has free shipping like in Jiangsu, Zhejiang and Shanghai in the future , it is expected to usher in a large wave of traffic. For clothing merchants, this will be an unprecedented bonus.

Taobao

Alibaba International Station

Global Free Shipping Plan for Big Clothing