Square partners with TikTok to help sellers increase sales!

On September 28 , global payment giant Square and TikTok announced a partnership to launch a new service called "Square x TikTok" , which will make it easier for sellers of all types and sizes to reach new customers and increase online sales.

" Square x TikTok " allows sellers ' fans to directly enter their existing Square online store and purchase products by clicking on TikTok videos, ads and shopping tags in their profiles , thereby simplifying the shopping process and improving the shopping experience .

To take advantage of these powerful new commerce features on TikTok, TikTok For Business users can now quickly and easily set up a free, fully integrated Square Online store and start selling immediately. It was revealed that " Square x TikTok " will soon be available to all sellers.

With 1 billion monthly active users, TikTok is one of the fastest-growing social media platforms in the world. As social commerce becomes more and more popular, reaching this audience can provide valuable opportunities for online sellers.

With Square x TikTok, sellers can grow their business by advertising with the TikTok Ads Manager, sync their existing product catalog to the curated shopping tab on their TikTok profile, and include product links in their content, driving buyers into Square Online to complete their purchase.

“We’re constantly working to help sellers grow their online businesses and reach new customers,” said David Rusenko , head of e-commerce at Square . “Online sales have long been an important driver of revenue for merchants and will only continue to become more important. We look forward to helping our sellers tap into a valuable, rapidly expanding new customer base on TikTok.”

“We’re excited to work with Square to help their merchants drive sales through TikTok,” said Melissa Yang, head of ecosystem partnerships at TikTok. “Our community loves discovering new businesses and products, and we can’t wait to see more Square merchants showcase their creativity and build real connections with consumers on the platform.”

TikTok is expanding its investment in e-commerce as social commerce continues to grow . Earlier this year, the video platform partnered with Shopify to begin piloting TikTok shopping in the U.S., U.K., and Canada.

Square

TikTok

Social e-commerce