South Korea's E-Land will cooperate with Kakao to launch a new retail platform "Qual-Qual"

South Korea's E-Land announced on the 30th that it will launch a new Korean retail platform called "Qual-Qual". It is reported that the platform has cooperated with Kakao in the first half of this year.

"Qual-Qual" means quality , abbreviated as "Huahua", which has two meanings . One is "a platform where people with high vision choose to recommend high-quality products", and the other is "profits pouring out".

It is understood that "Qual-Qual" is based on Kakao   Talk's platform, which innovatively simplifies the purchase and sale of products without any additional installation. Unlike other platforms where only personal blogs or SNS with a large number of followers can act as sellers, anyone can pick and sell 3 million products owned by E-Land according to their preferences and receive rewards.

Consumers can send sharing links of the products they want to sell to their friends. If the products are sold through the related links, 3-5% of the sales amount will be immediately accumulated in "tag currency". " Tag currency " means that just like water gurgling out of a tap, the seller's profit will gush out .

Because other consumers pursue similar lifestyles, they can easily purchase their favorite products through simple shared links .

While preparing to launch “Qual-Qual”, E-Land successfully benchmarked “Mini Program (New Retail Commerce Based on WeChat)”, E-Land’s online strategy in China.

The core of the mini program is to provide products to customers and sell products to customers on a one-to-one basis. E-Land plans to transplant the experience accumulated by managing more than 13,000 sales staff in China to South Korea and quickly seize the market.

E- Land expects to gain more popularity among the MZ generation who are familiar with the "tool (group purchase) " culture , which means sharing one's preferences with people around them and purchasing products together at a reasonable price , and customers can freely switch between buyers and sellers .

An E-Land official said: "Qual-Qual is a new model that transforms the existing search-centric shopping culture into a recommendation-centric shopping culture and will become the most popular platform in this era. "

South Korea

E-commerce

product