Monthly sales soared 3 times, AliExpress's "Super Explosion Day" became a booster for pet merchants to make huge orders

AliExpress' "Super Explosion Day" is the platform's new traffic gameplay in 2024. Once a fully managed product is registered and wins the bid, it can get a lot of exposure. Due to its obvious effect, it has become a booster for many merchants to quickly increase the volume of new products .

Figure: After participating in the Super Outbreak Day, merchants’ shipments changed from “one piece at a time” to “truckloads of goods”

Mr. Zhou, a merchant on AliExpress, runs a pet supplies technology company in Changsha. The company has been developing steadily in the three years since its establishment, and 70% of its business is on AliExpress.

Last year, the team developed a pet hair dryer that allows consumers to conveniently wash, cut and blow-dry their pets at home in the summer , which not only saves money but also prevents stress on their furry friends. In order to make the washing and blowing process more comfortable, Mr. Zhou and his team have adjusted the wind speed and temperature of the hair dryer to a very balanced level after long-term testing.

Perhaps because it was a new product, the expected hit did not happen, and the water blower has been lukewarm since its launch, which made Mr. Zhou and his team very anxious.

The turning point occurred in May this year, when the AliExpress clerk informed Mr. Zhou about the business opportunity of Super Breakout Day. After hearing the clerk mention that the new event "Super Breakout Day" could effectively boost sales of new products, Mr. Zhou and his team decided to sign up and give it a try.

After the "Super Explosion Day" event was announced , the sales of the water blower exceeded 100 units a day, which surprised Mr. Zhou and his team. As a large pet water blower, the unit price is not cheap. Mr. Zhou later calculated that in June, due to the participation in the "Super Explosion Day", the sales of this water blower increased by 3 times month-on-month.

Figure: Throughout June, "restocking" was the most discussed topic between Mr. Zhou and his waiter

At present, Mr. Zhou has expanded the company's warehouse area by three times and prepared a more sufficient supply of goods. In the interview, Mr. Zhou said: "Good products also need good events. In the past, we sent them one by one, but after the super outbreak day, we sent them out by the truckload. Now I have confidence in the new products. This summer, I plan to go all in on AliExpress with my team, develop more new products and do a great job."

With the arrival of summer vacation, pet cooling products have become a popular category on "Super Boom Day". According to a "Super Boom Day" table shared by an AliExpress clerk, feeders, water blowers, trimming tools, pet ice pads, etc. have become hot-selling products on "Super Boom Day".

AliExpress

Super Breakout Day