What is Sociolla? Sociolla Review, Features

Sociolla is an e-commerce website in Jakarta, Indonesia that offers a wide range of cosmetics and beauty products.

About Sociolla

Sociolla is headquartered in Jakarta, the capital of Indonesia. It was co-founded by Christopher Madiam, John Rasjid and Chrisanti Indiana in March 2015. It provides hundreds of local and foreign beauty brands. Users can choose by brand or product category. The product content covers beauty, skin care, hair care, bath, nail art, accessories, perfume and gifts.

The three founders of Sociolla come from different fields: an associate director of UBS Investment Bank, a professional designer of a Sydney PR company, and a supply chain manager of a Sydney fast-selling company. The three have different backgrounds, but they are all very optimistic about e-commerce and think that the beauty industry seems to be a good entry point.

SOCO is a community platform, short for Sociolla Connect. This social platform can help Sociolla achieve its vision of changing the beauty industry.

Development History

- In March 2015, Sociolla was founded as an online marketplace for beauty products. Three years later, it launched the Beauty Journal feature, which allows customers to review products and read content related to products and lifestyle.

- In November 2015, Sociolla received a seven-figure Series A financing led by Venturra Capital, with participation from East Ventures and Steve Christian, an angel investor of Indonesian portal KapanLagi Network.

- In January 2017, Sociolla received a Series B round of financing, led by Istyle, a fashion company listed on the Tokyo Stock Exchange, Japan, which owns the popular Japanese beauty website @cosme.

- In May 2018, Sociolla received US$12 million in financing, led by East Ventures’ new fund EV Growth. Participants included Indonesian venture capital firm Sinar Mas Digital Ventures, Yahoo Japan’s venture capital arm YJ Capital, Japanese beauty product e-commerce company Istyle, and a group of undisclosed Singapore institutional investors.