Brands going global look for Cainiao! Exclusive cross-border logistics channel for big sales overseas is here

Recently, the news that AliExpress is actively preparing for the "10 billion subsidy brand going global" has spread like wildfire. On April 9, the reporter learned from Cainiao that in order to help Chinese brands go global, Cainiao has specially opened a cross-border logistics exclusive channel to support AliExpress's 10 billion subsidy brand going global, and can provide international express services such as warehouse multi-platform delivery and bonded warehouse tax declaration .

According to multiple sources, the "10 billion subsidy for brands going global" project is called the No. 1 project of AliExpress in 2024, and the investment targets include cross-border big sellers, Tmall brand merchants, etc. Merchants can enter AliExpress with one click and sell simultaneously on multiple e-commerce channels of Lazada, Miravia, Daraz, and Trendyol under Alibaba International, covering key global markets such as Southeast Asia, South Asia, Europe, and the Middle East, realizing a one-stop overseas layout across regions and platforms. It is reported that well-known brands including Huawei, Lenovo, Xiaomi, DJI, and Tineco have already settled in, and many Amazon big sellers have settled in.

As AliExpress's overseas partner, Cainiao provides exclusive logistics channels for brand merchants participating in fully-managed or semi-managed POP.

Specifically, in the domestic segment, in order to meet the delivery needs of brand merchants across all camps, channels and markets, Cainiao Preferred Warehouse can, based on the supply chain management and order routing system, support one-click delivery of warehoused goods to different e-commerce platforms under Alibaba International, such as Aliexpress, Lazada, Daraz, Miravia and Trendyol, to achieve inventory sharing, pallet interoperability and unified delivery, bringing real convenience to cross-border merchants and enabling goods to be delivered around the world.

In order to solve the tax refund needs of major cross-border brands, Cainiao has joined hands with the customs to set up "brand zones" in comprehensive bonded zones such as Weihai and Shenzhen. By utilizing the characteristics of bonded warehouses that are "within the country but outside the customs", "tax refunds are given upon entry into the warehouse" is implemented to help and guide merchants to conduct convenient tax refunds, which will help merchants operate in compliance with regulations, reduce the tax burden of cross-border trade, and reduce merchants' costs.

In addition, the "Global 5-Day Delivery" cross-border e-commerce express product jointly created by Cainiao and AliExpress currently covers more than 10 core national markets including Asia, Europe, and America. Through the high stability and strong fulfillment capabilities of the entire process, it will continue to provide logistics support for brands to go overseas.

It is understood that as the world's largest cross-border e-commerce logistics company, Cainiao's global smart logistics network covers more than 200 countries and regions. In fiscal year 2023, Cainiao handled more than 1.5 billion cross-border parcels, serving 133 million cross-border consumers and more than 100,000 merchants and brands.

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