Amazon launches free one-day delivery service in more than 50 cities in Brazil

In order to further compete for the Brazilian market, Amazon recently launched the "Free One-Day Delivery" service in more than 50 cities in Brazil (previously two-day delivery). The "Free One-Day Delivery Service" was launched this year and has since been gradually expanded. This service is not only available in Brazil, but has been launched in many other countries. Since its launch, it has played a role in increasing user stickiness and increasing spending.

As the market expands, in order to continue to attract customers, Amazon has increased its investment to expand its delivery range. In the US market, Amazon's delivery range has been upgraded, and one-hour delivery has been implemented in many areas.

In the Brazilian market, Amazon's biggest rival is the local e-commerce platform, such as Americanas, Magazine Luiza, Mercado Livre and other platforms. These e-commerce platforms are very popular among local people. Mercado and others have also launched same-day delivery services, and the market competition is very fierce. Currently, the number of e-commerce companies in Brazil has exceeded 100 million, but the search volume of Amazon platform is not ranked first.

Brazilian consumers shop online through mobile devices, mainly smartphones. According to relevant statistics, the transaction volume of mobile shopping reached one-third of the total transaction volume last year. In terms of purchase categories, Brazilian consumers mainly purchase household products, such as bed sheets and towels, followed by products such as mobile phones and computers. During the Brazilian Father's Day that just passed, the sales of electronic and clothing products as gifts grew rapidly.

Last November, Amazon added three new logistics centers in Brazil, bringing the total number of logistics centers to 8. The relevant person in charge of Amazon Brazil once said that the same-day delivery service is an important milestone in Amazon's development in the Brazilian market.

In this market where local e-commerce is more popular, if you want to gain more consumers' trust, you need to work harder on products and services .

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Amazon

Brazil