Hot products are emerging frequently! 85% of small and medium-sized enterprises in the United States are investing in TikTok

Hot products are emerging frequently! 85% of small and medium-sized enterprises in the United States are investing in TikTok

A recent study by Adobe shows that Generation Z and millennials, the main consumer groups, are accustomed to using TikTok to search for food, fashion and other content. Perhaps based on this, TikTok's influence on sellers is also slowly increasing, and it has also helped small and medium-sized enterprises create a number of popular products.

A recent survey released by Capterra, a software recommendation and user review platform, also confirmed this trend. The survey found that TikTok has surpassed its competitors and become the preferred marketing platform for small and medium-sized enterprises (SMBs) in the United States to obtain high returns and high interactivity.

Capterra said that small and medium-sized enterprises in the United States have performed strongly on TikTok. Many small and medium-sized enterprises have seen positive returns on advertising investment, and the sales growth brought to them by TikTok has exceeded other social channels.

96% of SMBs marketing on TikTok report higher engagement on TikTok compared to a control platform .

Specifically, the average number of followers of SMEs on TikTok is between 10,000 and 25,000, and the average number of views of posts is between 1,000 and 10,000, which also shows the wide coverage of the platform. In addition, 65% of SMEs publish content every day, which also proves the popularity of TikTok.

In addition to the platform's organic content, TikTok's paid advertising tools have also been sought after, especially the popular smart targeting system, which enables small and medium-sized enterprises to quickly realize a return on investment. Based on this, among the small and medium-sized enterprises surveyed, as many as 85% are ready to continue to increase their advertising spending on TikTok this year.

While increasing marketing spending on TikTok, many small and medium-sized enterprises also said they would reduce investment in other social media channels. This shift also shows that these small businesses have seen a positive return on investment in TikTok's paid advertising.

However, Molly Burke, senior retail analyst at Capterra, also said that as TikTok's e-commerce market develops, companies must focus on creating entertaining and helpful content to avoid exacerbating users' growing ad fatigue.

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