The number of sellers exceeds 10,000! SHEIN is taking off in new markets

Recently, SHEIN announced that the platform already has more than 10,000 third-party sellers in Brazil, and the sales of these sellers account for nearly 50% of the total sales in the Brazilian market.

At the same time, SHEIN also announced that in order to help Brazilian sellers grow and develop better, the company has launched the "Fashion Store" category in Brazil, where sellers can get brand consulting services and bring all their products together to gain more exposure for their fashion brands on the platform.

It is reported that the company has high hopes for the new category, hoping that the "fashion store" category will account for 50% of the total clothing sales in the market by 2024. SHEIN said that the company knows that many small businesses do not have the funds to support their own professional operations, but through the "fashion store" category, the company will provide them with the necessary tools to help them become excellent fashion brands.

SHEIN divides the "fashion store" into 8 styles: sports , casual, holiday, elegant, party, wedding, sexy, and 2000s.

At present, some brands have begun to operate in the form of fashion stores. For consumers, new categories appear in a prominent position on the SHEIN page and promise to provide personalized products.

It is well known that SHEIN's layout in Brazil is closely related to the development of its local business. According to foreign media reports, SHEIN has 45 million users in Brazil, and the company hopes that by 2026, 85% of its sales will come from Brazil to get rid of its dependence on imported goods and avoid taxes on goods.

In terms of production, SHEIN has announced that it is working with 330 factories in 12 states in Brazil, of which 213 have already started production. The company's goal is to have 2,000 partners within three years. So far, the factories that have been put into production have produced more than 4,000 items, but the company did not disclose the proportion of total sales.

Currently, SHEIN has more than 100 employees in Brazil, which is one of the largest teams in Brazil. Raul Jacob , the Brazilian marketing director , said that the company hopes to support entrepreneurs across Brazil and help them become well-known fashion brands.

Raul Jacob also said that the company is selective (to sellers) and will provide more extensive service support to sellers who meet the standards.

SHEIN

Brazilian Market

Number of sellers