Temu ranks first in Google Play, but industry insiders are pessimistic about it?

Temu has caused a sensation in the German e-commerce industry with its low prices, 90% discounts on goods, and the occasional "weird" products.

From hiking boots at €17.59 and folding knives at €4.94 to headphones at €5.28 and cartoon toothpaste dispensers at €0.98, all items can be purchased on Temu, including but not limited to smart watches , clothing, kitchen items and beauty products .

Thanks to this, Temu ranked first in the German Google Play rankings, is the most downloaded free application on Google Play, and ranks second in the German Apple Store application rankings.

Temu's development here can be described as unstoppable, and the leaders of German e-commerce and related industries have very different views on Germany's future prospects.

Software entrepreneur and business expert Alexander Graf believes that Temu's development will not be a flash in the pan, and the platform has achieved real innovation in supply chain, commodity management and logistics .

Kai Hudetz from the Cologne School of Business Research holds a different opinion. In an interview with German media, he said that although this platform has been very popular recently, there are many signs that platforms like Temu will ultimately remain niche markets (niche market in English, highly specialized demand markets in Chinese).

Hudetz believes that Temu uses low prices, raffles, huge discounts and artificial supply scarcity as bait to stimulate people's desire for impulse shopping. This approach is effective at least in the short term for certain groups of people, such as those who are prone to impulse shopping, but it is difficult to say whether this strategy will be successful in the long run.

He believes that Germans generally do not pursue low prices for goods, but rather reasonable cost performance. However, they are very "picky" about delivery speed and return processing. In this regard, Temu still has a lot of work to do.

Gerrit Heinemann, an e-commerce expert at the Niederhein University of Applied Sciences, holds a similar view, calling Temu "ultra-fast fashion with a turbocharger"; however, Temu's development in the United States shows that this speed is well suited to the life cycle of such platform business models, as their half-life is also short.

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