2023 Amazon Advertising Unboxing Ceremony releases the latest overseas trends and marketing insights, empowering overseas companies to achieve global brands

On August 22, 2023 , the annual brand event " 2023 Amazon Advertising Unboxing Ceremony" specially created by Amazon Advertising for Chinese enterprises going global opened in Shenzhen. This year's ceremony was held offline for the first time, releasing new development trends of Chinese advertisers going global and insights into global marketing trends, and through immersive offline exhibition areas, roundtable forums, practical training camps and other methods, fully demonstrated the one-stop overseas solutions provided by Amazon Advertising for brand owners and sellers.

Yang Tong, Vice President of Amazon China and Head of Account Management for Amazon Advertising in Asia Pacific, said: “Amazon Advertising continues to innovate, relying on its omni-media layout, unique first-hand consumer insights and omni-channel brand marketing solutions to help more Chinese companies going global flexibly respond to changes and promote global business layout and brand development.”

Yang Yicheng, head of Amazon Advertising's Asia Pacific market, said: "While continuing to innovate advertising products and solutions, Amazon Advertising continues to strengthen its localized services in China to meet the differentiated needs of companies going global. It also helps companies going global to timely understand and gain insights into new changes in overseas marketing with the help of Amazon Advertising's rich learning and training resources, improve their own marketing capabilities, and achieve the transition from Chinese brands to global brands."

Four major development trends of Amazon's overseas advertisers . Strong vitality : As of June 2023, the number of active Chinese advertiser accounts on Amazon is more than 13 times that of early 2017. Fast growth: In the past three years, the number of brand sellers from China on Amazon has nearly tripled. Wide layout: In June 2023, the number of active Chinese advertiser accounts on emerging sites such as Poland , Sweden , etc. increased by more than 40% year- on-year . Sufficient innovation : With the changes in global marketing trends, overseas advertisers are also continuously exploring innovative marketing methods. For example, video advertising is becoming an important means for brands to attract consumers' attention.

Relying on global resources and constantly innovative local services, Amazon Advertising solves the pain points of overseas companies from multiple dimensions such as touchpoints, connections, effects, and growth, helping overseas companies achieve long-term growth and build global brands.

As one of Amazon Advertising's innovative local empowerment projects, the third season of "Sailor Plan" officially announced the brand lineup, including sports lifestyle brand Baleaf Sports , global smart city travel brand NIU , global fashion eyewear brand Cyxus , global 3D printer leader CREALITY , smart pet technology brand Homerunpet , knife brand FINDKING , wig brand MEGALOOK and mobile energy storage and clean energy brand EcoFlow . The third season of "Sailor Plan" will be launched every Wednesday at noon starting from August 23 .

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