The global wedding boom continues, and the "sweet economy" on eBay platform contains huge business opportunities

The turn of summer and autumn is the peak season for Europeans and Americans to hold weddings . Seizing the peak period of Western weddings from September to October is a great opportunity for cross-border sellers to improve their third-quarter performance . The wedding season consumption in 2023 is more intense than in previous years . Zippia, an American career planning service provider, predicts that there will be 2.24 million weddings in the United States in 2023, equivalent to an average of more than 6,000 weddings per day ; the market size in 2023 is US$70.3 billion in terms of revenue. The consumption boom during the wedding season also brings huge business opportunities to related categories on the eBay platform , including fashion apparel, jewelry and accessories, various decorations, household items, tableware, stationery, makeup and hair, photographic equipment, gifts and many other categories are expected to usher in a peak in consumption .

Trend 1 : The number of weddings continues to rise , and the demand for party supplies is strong

Since 2022 , many countries have set records for the number of marriage registrations , and with it comes a boom in weddings . Party supplies are a popular category for eBay wedding supplies buyers. According to the scene , they can be divided into wedding supplies and party supplies . Sellers in Greater China have strong supply chain advantages in these two categories. The following popular categories deserve sellers' continued attention:

Wedding supplies - wedding party decorations , wedding tablecloth decorations , cake sculptures , cake stands , sign-in books , invitations , ribbons , wedding gifts;

Party supplies - cards , party decorations , packaging , balloons , inflatable decorations , tablecloths , pinatas , fireworks and party poppers , disposable paper tableware , party gift bags , and environmentally friendly garbage bags.

Trend 2 : Huge consumption by guests , home appliances and pet products are popular

Wedding guests are a large group of people in wedding scenes , and they are also potential consumer groups that sellers should explore. Guests attending weddings usually buy gifts to bless the newlyweds, such as household items , kitchen utensils, small kitchen appliances, bathroom products, and home textile products such as bedding and pillows . In addition, there are many couples with pets abroad, and buying pet products for their "furry children" is a good choice. These categories are also advantageous categories for eBay Chinese sellers , and it is worth leveraging the opportunity to expand .

Trend 3 : Honeymoon trips are essential , and there are great opportunities in travel and beach vacation products

It is a custom in Western weddings to go on a honeymoon or short trip after the wedding . With the global tourism industry now recovering, the honeymoon market is picking up speed. Honeymoons are most popular in European countries , and beaches are a popular choice. In addition, destination weddings and outdoor weddings are on the rise, and the wedding craze has also driven demand growth in the travel goods and beach goods markets. On the eBay platform , travel and beach vacation-related categories are also expected to be hot sales .

eBay reminds sellers that the wedding market is now showing a diversified trend, and sellers must consider specific market demands when making product layouts. It is worth noting that as the concept of sustainability becomes more popular, especially in the European and American markets, environmentally friendly weddings are becoming a new trend , such as using environmentally friendly decorative items, using recycled paper products , minimizing the use of disposable plastics , and choosing sustainable wedding souvenirs. More and more couples also hope that merchants or wedding suppliers will actively provide wedding environmental solutions.

In addition, theming is an important market trend in the party activity category, such as children's theme parties, baby shower parties, back-to-school parties , etc. Themed party activities are highly seasonal. Sellers are advised to pay full attention to the rhythm of product development, strengthen inventory management, and effectively improve product turnover through listing scene optimization.

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