It’s really good! Amazon is giving brand sellers 20,000 anti-copycat tools!

It is understood that Amazon will provide brand sellers with 20,000 transparent anti-counterfeiting codes " Transparency code " free of charge for a period of one year, which can protect sellers ' products from counterfeit products .

Amazon said that before December 31, 2023, each brand seller will be eligible to receive 20,000 free transparent anti-counterfeiting codes within a year , and new products can also join the program.

It is reported that this anti-counterfeiting code can prevent consumers from receiving counterfeits or wrong product versions, such as different compatibility, color, material or language .

Magnetic tiles, each transparent barcode is a non-continuous barcode with unique alphanumeric characters , which can be affixed to the product packaging to ensure that every product shipped is authentic .

After hearing this news, some sellers may think that 20,000 anti-counterfeiting stickers sounds like a lot, and that Amazon is very generous. However, for those large sellers, this amount will soon be used up, and they will have to purchase more.

According to an Amazon spokesperson, the biggest advantage of these transparent codes is that they ensure that only authentic products are shipped to customers. Whether shipped by Amazon or directly by other logistics partners, products cannot be shipped without a valid transparent code. Therefore, it not only protects products shipped directly by sellers, but also products shipped through channel partners.

Finally, once a product is sold, consumers can scan the transparent code affixed to the product packaging through the Amazon shopping app or the Transparency app to confirm whether the product is authentic.

In addition, the service can help sellers identify possible problems in the supply chain and elsewhere, diagnose their root causes, and ultimately find solutions and improve products.

For most sellers, this is good news. After all, free things are definitely good.

Amazon

Seller

Anti-counterfeiting stickers