I make 20,000 RMB a month from live streaming on TikTok

Although TikTok still faces government pressure in Europe and the United States, more and more Chinese sellers are still coming forward, hoping to promote their products to more European and American consumers through live streaming.

In China, the market size of live streaming e-commerce is expected to reach 4.9 trillion yuan by the end of the year. Popular live streaming hosts like the "Lipstick King" Li Jiaqi can generate sales of hundreds of millions in a single live broadcast.

In addition, many international brands such as Nike and Louis Vuitton have also begun to try live streaming to reach more shoppers.

However, as competition in the live streaming e-commerce market in China becomes increasingly fierce, many anchors have begun to turn their attention to the West, hoping to make a fortune while competition in the United States and Europe is not so fierce.

Deng Ao used to be an English teacher, but now she has become a TikTok anchor, mainly selling jewelry to consumers in the United States, and she broadcasts live for about 4 to 6 hours a day.

“I wanted to try live streaming on TikTok because it fits in with my previous experience as an English tutor and my past work experience in cross-border e-commerce,” Deng said.

According to Deng Ao, his income from live streaming is not very stable. When things are good, he can make more than 20,000 yuan a month in base salary plus commission.

The live-streaming e-commerce market in the United States, one of the world’s largest consumer markets, is expected to grow to $68 billion by 2026, according to consulting firm CoreSight Research.

For some American shoppers, livestream shopping is a fun form of entertainment.

It is understood that Fresa, who lives in Florida, stumbled upon a TikTok live broadcast selling crystals 10 months ago. Its live broadcast strategy is that buyers pay a fixed price and get several items randomly from a large crystal container, similar to a lottery live broadcast.

However, earlier this year, TikTok banned the use of this practice in live broadcasts in order to comply with local laws.

"At first I was attracted by the lottery model, but now I'm used to shopping on TikTok, and watching live broadcasts on it has become my daily entertainment," Fresa said .

According to her, her favorite live broadcast room is "Cat Crystal", which often has various promotions with prices ranging from US$2 to US$10.

At present, TikTok’s US site has not yet promoted the in-site shopping function on a large scale, so many live broadcast rooms will direct users to external independent sites to place orders.

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