Attention! Black Friday/Cyber ​​Monday Deals Submission Window Closes Soon

Recently, Amazon UK issued a new announcement, stating that the submission window for Black Friday and Cyber ​​Monday sales will be closed soon, reminding sellers to submit their information immediately.

Amazon said that the submission deadline for Black Friday early deals is two weeks before the event start date. In addition to this, for the 2021 Black Friday and Cyber ​​Monday promotions, the deadline for submitting 7-Day Specials in Seller Central has been extended to October 22, 2021. Amazon reminds sellers to submit ASINs immediately so that Amazon can add the seller's products in the upcoming promotions.

Amazon then listed the event time in the announcement:

November 8, 2021 - November 14, 2021: Week 1 Early Black Friday Deals

November 15, 2021 - November 21, 2021: Week 2 Early Black Friday Deals

November 22, 2021 - November 28, 2021: Black Friday Week ( 48 -hour Black Friday sale from November 25, 2021 - November 26, 2021)

November 29, 2021 - December 5, 2021: Cyber ​​Monday Week

Amazon emphasized that sellers can only participate in the 7-day sale once every other week and the flash sale once a week during the event , and the flash sale and the 7-day sale cannot be participated in the same week. At the same time, Amazon's event suggestions for the fourth quarter of 2021 will be modified every week, and the event suggestions are not guaranteed to be available next week, but Amazon has no restrictions on the use of coupons.

If sellers need to submit a transaction quotation for a flash sale or 7-day sale, they need to follow the steps below:

1. Jump to the trading dashboard

2. Click Create New Transaction

3. Select Lightning Deals or 7-Day Deals as the Type/Duration filter

4. Select a product from your recommendations

5. Select event /event week

If you do not see any recommended products or specific events in the action, your products are not eligible to participate in this event or your account status is on vacation.

If the seller needs to submit a coupon for a flash sale or 7-day sale, they need to follow the steps below:

1. Go to the Credentials Dashboard

2. Create a new certificate on a single machine

3. Select and add the products you want to run during the campaign

4. Enter the discount amount you want to apply to the product

5. Choose your title and then select a date that coincides with your event

Amazon emphasizes that coupons must be set up at least one day in advance.

In addition, for FBA sellers, Amazon stated that all Amazon logistics inventory participating in this event must be sent to the Amazon operations center before November 5, 2021.

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