What is Fullbeauty? Fullbeauty Review, Features

Fullbeauty is the largest direct-selling company for plus-size clothing in the United States. Its products include a wide range of men's and women's clothing, from ready-to-wear clothing, underwear, swimwear, shoes and socks to home decorations.

About Fullbeauty

Fullbeauty promotes and sells through well-designed publications and digital channels. Since its establishment in 1901, Fullbeauty has served the plus-size consumers in the United States for more than 100 years and has a customer base of more than 13 million people. The Fullbeauty e-commerce platform is suitable for men and women who are looking for plus-size high-end clothing in sizes 12 and larger, with more than 1 million visitors per month.

Fullbeauty is the most trusted and most extensive source of services for plus-size men and women; including seeking fashion and styling advice, customizing clothing according to personal needs, etc. Fullbeauty has six different brands: Woman Within, Roaman's, Jessica London, swimsuitsforall, KingSize and BrylaneHome. On the company's website, there are thousands of excellent products from various brands, providing the best fashion and lifestyle for plus-size women.

Sales Conditions

If you want to sell clothing, accessories, and footwear, Fullbeauty is the ideal marketplace—but only if your categories cater to plus-size sizes and widths, as the marketplace specializes in plus-size brands. To sell on Fullbeauty, you must:

1. The company is located in the United States (or has a distribution warehouse in the United States);

2. Ability to deliver orders to every customer.

Development History

-In 1901, Fullbeauty was founded in New York.

-In 1924, Fullbeauty launched its first fashion catalog.

-In 1941, operations moved to Indiana, where the company fulfilled catalog and online orders from fulfillment centers in Indianapolis and Plains.

-In 1982, Roaman's was acquired.

-In 1995, the company acquired KingSize.

-In 1997, the company acquired Jessica London.

-In 1998, Brylane Home, a home furnishing and lifestyle brand, was launched.

-In 2001, the first e-commerce website was launched.

-In 2005, the Bargain Catalogue (BCO) was launched.

-In 2007, Fullbeauty.com was launched.

-In 2011, a revolutionary plus-size underwear brand was launched.

-In 2014, the company acquired Swimsuitsforall.

-In 2015, the company established Fullbeauty Brands.

- In 2016, Ellos joined the company's product portfolio.