Blibli's new users doubled, with millennials accounting for 60%

During the pandemic , people 's daily lives have changed , traditional trading industries have suffered heavy losses, and people have had to turn to online shopping to meet their daily needs. During this period, the Southeast Asian e-commerce market has developed rapidly, and various platforms have actively adapted to new trends and explored ways forward. Blibli is one of them.

It is recorded that in 2020, the number of new Blibli users increased by 2 times, most of whom are aged 25-44 , and 60% of new users are millennials.

Of course, the increase in the number of millennial users is closely related to the continuous innovation of the Blibli platform . During the epidemic, the Blibli platform maintained a positive attitude and put the user experience first in the face of many challenges.

In addition, Blibli has partnered with Visinema to develop web series that include work, dreams and couple relationships. Zsazsa Kartika, senior brand manager at Blibli, said : “ Many young people watch online videos as a form of entertainment, and we use this as the backdrop for the web series selection .

“Blibli understands the needs and preferences of young people, so we hope to be able to launch an inspiring story that motivates young people to always stay positive and confident to achieve their dreams , which is in line with Visinema ’s goal of presenting works that have positive values ​​and can inspire the audience . ”

“ The purpose of a film or web series is to not only entertain but also educate the audience, and inspire them to see life in a positive light , ” he said . “We believe that in the face of the current situation , we must convey a positive spirit to the public, ” said Visinema CEO Angga Dwimas Sasongko.

Looking ahead, the Blibli platform will continue to provide the best services , including 16 categories and millions of products that will meet the needs of young people and help them find happiness .

In addition, the Blibli platform will also provide other features and services, such as fast delivery and digital payment within 2 hours , continue to innovate and develop, keep up with fashion trends, gain more millennial fans, and further promote the development of the platform.

Blibli

Southeast Asia