When marketing to Generation Z, sellers need to pay attention to...

Generation Z generally refers to the generation born between 1996 and 2010 after the Millennials, accounting for more than a quarter of the total U.S. population .

It is worth noting that Generation Z has grown into a major player in the world economy. The spending power of this group is about $143 billion , accounting for about 40% of global consumers . Moreover, the influence of Generation Z in the marketing industry is also growing.

Considering the obvious differences in consumption behaviors between different groups, sellers should also learn more about the characteristics of different groups during the marketing process. Here are some statistics about Generation Z. Sellers, come and find some inspiration↓

Generation Z places greater value on brand values. Brands with social awareness are more likely to connect with Generation Z. In addition, Generation Z is more inclined to seek out brands that reflect their personal values.

When asked how they prefer to interact with brands, Gen Z respondents ranked social media > email > face-to-face > advertising > chat > ​​company blogs .

Social media is the main channel for Generation Z to engage, and video content on YouTube and TikTok platforms is particularly popular;

Gen Z continues to view email as an efficient and important form of communication, with 81% of respondents saying they check their email at least once a day .

In today’s world, consumers are bombarded with thousands of ads every day, making them increasingly hard to reach. Among them, members of Generation Z have the shortest attention span, at just eight seconds .

In a global survey of 15,600 Gen Zers, IBM and NRF found that 60% would not choose an app or website that loads too slowly ;

Short-tail queries yield a broad range of results, but searchers may not find what they’re looking for. The Fractl survey found that Generation Z has the highest preference for long-tail queries .

Some experts say that Generation Z is one of the most powerful consumer forces in the market today. In addition to its influence on their parents' consumption, Generation Z itself is also developing into a consumer group that cannot be ignored. Sellers should also learn more about Generation Z's behavioral habits and carry out targeted marketing.

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