Joining hands with global sellers, SHEIN launches platform model to better meet user needs

SHEIN, the world's leading online fashion and lifestyle retailer , has officially announced the launch of its platform model. Following the launch of the platform model in Brazil last month, SHEIN has also officially launched the platform model in the United States and will further promote it to the global market. In the future, more local brands, merchants and global third-party sellers in various markets will join the SHEIN platform to better meet consumers' growing online consumption needs.

Through the SHEIN platform, sellers can see the real-time performance and sales of goods. At the same time, with the advantages of SHEIN's on-demand supply and demand trend forecasting, they can continuously improve their comprehensive competitiveness in the global market. In fact, SHEIN has been using this agile supply chain model of online sales and on-demand supply for more than ten years, effectively reducing inventory, reducing waste, and improving the overall efficiency of the industry while providing consumers with more cost-effective products. In addition, sellers will further benefit from SHEIN's large consumer base, one-stop delivery and fulfillment system, and SHEIN's brand influence, marketing experience, and social media channel resources in the global market.

Sellers on the SHEIN platform must also comply with SHEIN's relevant market service agreements and policies, including the seller's code of conduct and policy terms to protect customer safety. "SHEIN is committed to providing users with the best shopping experience while fully empowering all parties in the community where it operates," said Sky Xu, CEO of SHEIN. "By introducing more third-party sellers through the platform model, we will work together to better realize our mission of allowing everyone to enjoy the beauty of fashion. We will continue to create more value for consumers and drive more local businesses, communities and SHEIN to grow together."

SHEIN