99 Direct Shopping Festival, Korea’s autumn and winter consumption trends are coming strongly!

According to statistics, the average monthly income of South Koreans in the first quarter of 2021 has exceeded 26,000 yuan. The higher income level naturally drives strong consumption capacity. With the development of the South Korean economy and the increase in e-commerce penetration, the e-commerce consumption level of the South Korean people is getting higher and higher.

Domestic products can no longer meet the needs of Korean consumers. More and more Korean consumers have begun to turn their consumption focus to overseas markets, especially Chinese exports, which are widely loved by the Korean people. The change in the clothing market is the most obvious. In the past, Chinese people bought clothes from Dongdaemun, Korea, but now, the brands and designs of domestic clothing are getting better and better, and have even led to a "national tide whirlwind" abroad !

In recent years, with the rapid development of the e-commerce market, it has become increasingly convenient for Korean consumers to purchase Chinese products. Especially since August 23, AliExpress and Cainiao have officially launched the 5-day delivery line, allowing consumers to enjoy an ultra-convenient online shopping experience.

Since the Korean word "99" has a similar pronunciation to the word "shopping", AliExpress launched the 99 Direct Shopping Festival in South Korea last year. This year's festival officially started on September 6, kicking off the shopping boom in the second half of the year .

The outbreak has also greatly changed people’s lifestyles and consumption patterns. As people work from home for a long time, some categories have become hot-selling products: computer stands, table and chair cushions, home printers, and comfortable home clothes, coffee machines, air fryers and other kitchenware products needed for office work have also become household necessities for many consumers.

Due to the long time spent at home, pet consumption caused by the "stay-at-home phenomenon" has also become a very popular consumption phenomenon. Related pet supplies, pet clothing, feeding boxes, pet toys, etc. have also become hot-selling products.

Due to the global epidemic, Koreans are unable to travel abroad, so camping in or around the country has become a new trend in Korean tourism. This summer, Korean camping supplies have been selling well. This autumn, the weather is clear and cool, which is very suitable for travel. Camping in the wild, tents, trekking poles, mountain bikes, barbecue grills, etc. will become a new round of hot-selling products.

In the coming autumn and winter, clothing, home office supplies, kitchen appliances, pet supplies and camping-related products will become hot-selling categories in the Korean market. The peak season has arrived. Sellers must pay close attention to Korea’s autumn and winter consumption trends, keep up with the hot-selling trend, and start the hot-selling carnival in autumn and winter!

AliExpress

South Korea's autumn and winter consumption trends