Domestic companies have registered a large number of Amazon trademarks, and sellers: We’ve been tricked again!

In the cross-border circle, trademark registration seems to have become a very common practice for some domestic companies. Some people do it to attack their competitors, while others simply want to make some money.

For Amazon sellers, trademarks are one of the most important assets. Once someone else registers it first, the consequences may be disastrous.

Recently, a seller revealed that a company in Tianjin registered a large number of Amazon trademarks in China. Once this was exposed, it attracted the attention of many Amazon sellers.

Although there is nothing wrong with registering trademarks in China, the large number of registrations makes people wonder whether the company has ulterior motives.

After investigation, it was found that the company's registered trademarks covered many categories, including clothing, tableware and tools, etc. Some sellers found that their own trademarks were also listed after checking.

An industry insider explained: "Many sellers do not understand why domestic trademark registration will affect their overseas product sales. In fact, this link is mainly a problem of customs filing. If the seller is large, once the other party has filed with the customs, it may affect the seller's exports. In the end, the solution is mostly to spend money to solve the problem."

It is no wonder that sellers are very concerned about this matter, because in the cross-border circle, it is not uncommon to see cases of repeated complaints about infringements of sellers after preemptive trademark registration.

Some time ago, a seller reported that his product trademark was maliciously registered. Not only was it removed from the shelves due to complaints, but he was also blackmailed for up to 80,000 euros (equivalent to more than 500,000 yuan).

It is understood that although the seller's product had already been registered as a trademark, the accessories that came with the product had not been registered. As a result, someone with ulterior motives noticed this loophole and filed a complaint. In the end, the complaint was successful and the seller's product was removed from the shelves.

Some service providers said that this kind of thing is very common in the cross-border circle. Some sellers even have their links taken away after their trademarks are preemptively registered. However, most people will choose to pay compensation to settle in order to minimize the losses.

As more and more companies expand into overseas markets, sellers need to pay attention not only to operational issues but also to intellectual property-related information, and be careful not to be taken advantage of by people with ulterior motives.

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