What is Sprout Social? Sprout Social Review, Features

Sprout Social is a social media marketing management tool for small and medium-sized enterprises. It aims to help enterprises manage their social relationships on Facebook, Twitter, and Linkedin. Through the tool's visual and intuitive analysis, potential users can be discovered and converted into loyal users. The tool was founded in Chicago in 2010.

Key Features

1. Search: Search for discussions related to your company’s services in social media to find potential users and nearby consumers.

2. Reporting and analysis: With the Sprout Social tool, you can generate customized brand social reports with simple operations, and query the number of comments, @ messages, replies, and other operations by time period.

3. Schedule: Help users send notification reminders at regular intervals.

4. Invisible following: Even if you don’t follow someone on a public account, you can still track and mark them invisibly, thus enabling management of all public accounts.

price

Deluxe: $99/month – Manage up to 10 social media accounts, real-time brand monitoring, comprehensive reporting tools, and more.

Teams: $149/month – Manage up to 15 social media accounts, integrate with Helpdesk and Google Analytics, advanced analytics reporting, and more.

Enterprise: $249/month – Manage up to 20 social media accounts, advanced keyword reporting, a personalized interface, and more.

Financing

-In November 2010, Lightbank, a venture capital firm led by Groupon co-founders Eric Lefkofsky and Brad Keywell, invested $1 million in Sprout Social.

-In March 2011, Sprout Social received $10 million in funding in a round led by New Enterprise Associates.

-In June 2014, Sprout Social Inc. raised $8 million from venture capital funds Lightbank and NEA.

-In February 2016, Sprout Social announced that it had received US$42 million in Series C funding led by the Merchant Banking Division of Goldman Sachs.

Service Scope

Companies of all types can use Sprout Social to manage, monitor and track their company's presence on social networking sites such as Twitter, Facebook, Foursquare, LinkedIn and Yelp.

Sprout Social offers low-cost monthly plans for small businesses, and they are targeting the middle market in this area. Their service is strong enough for small businesses and small companies, and their model is a bit like HootSuite, but not as expensive as Vitrue or Buddy Media.

Sprout Social provides a service to companies to help them manage their reputation among users of social networks such as Facebook, Twitter, Yelp, LinkedIn, Foursquare and Gowalla. For example, if a customer "checks in" at a business location, the company using the Sprout Social service will be notified and respond. Now Sprout Social has launched a mobile version for the convenience of customers.