What is Google Trends? Google Trends Review, Features

Google Trends is what we often call Google Trends. Google Trends is an analysis tool launched by Google based on search data. It analyzes billions of search data from Google search engine every day to tell users the frequency of a certain keyword or topic displayed in Google search engine in different periods and its related statistics.

About Google Trends

·Contents covered: health, breaking news, technology, business, sports events, entertainment.

· Available countries: United States, Argentina, Ireland, Austria, Australia, Brazil, Belgium, Poland, Germany, Russia, France, Philippines, Colombia, Netherlands, Canada, Malaysia, Peru, Mexico, Norway, Portugal, Japan, Sweden, Switzerland, Turkey, New Zealand, Italy, United Kingdom, India, Vietnam, Chile.

Components: related keyword industry news and news release time; keyword change trend chart; you can set the country, specific province, and time to generate a Google trend chart; search conditions in each sub-region and province, city, and language used, from which we can also understand in which region this industry has a relatively good development prospect.

Google Trends allows you to compare the relative popularity of two or more search terms and to see trends over time.

use

1. Open the Google Trends website, enter the search term or topic, and click Enter. The results you get include:

(1) Order of change over time - Here we can show the data performance from 2004 to the present:

(2) Regional search popularity - can be segmented by region or city:

(3) Related topics - can be sorted by "rising search volume" or "popular":

(4) Related queries - can be sorted by "rising search volume" or "popular":

2. Each report shows 3 ways we can use the data on the right:

(1) Download data in CSV format.

(2) Embed data as a chart - Provide JavaScript code for embedding and previewing on desktop and mobile screens.

(3) Share the chart on social platforms such as Google+, Linkedin, Facebook, Twitter, Tumblr, etc.

Key Features

Keyword research and hot topic research are the two main functions of Google Trends.

1. The keyword research function can play the following roles:

Understand the performance of keywords in different countries, cities and time periods;

Understand the key words and main markets of products;

Understand topics related to keywords and further understand audience characteristics;

Compare the performance of different keywords in the same country and at the same time;

Get more insights with specific searches.

2. Hot topic research can achieve the following functions:

·Understand customer needs through popular product search topics and customize relevant websites and marketing content;

Identify seasonal marketing trends and create promotional content at the right time;

Understand the daily and real-time search popularity, and use the popularity to do social marketing.

Google Trends also launched daily search trends and real-time search trends. We can combine hot topics with our own products and use them to market on social platforms such as YouTube, Facebook, and Twitter.