Shopee's 11.11 promotion stimulates consumption potential, with the number of items sold by new cross-border sellers in multiple categories increasing 20 times in the first two hours

November 11, 2022, China - The leading e-commerce platform Shopee's 11.11 promotion kicked off today: strong cross-border categories such as mobile phones, tablets and accessories, women's clothing, home life, beauty, fashion accessories, etc. continued to sell well. In the first two hours, new cross-border sellers performed outstandingly, and the number of goods sold in multiple categories increased by more than 20 times compared with the usual day, fully arousing the enthusiasm of Southeast Asian consumers.

As of 2 a.m., domestic products have added color to Southeast Asia, and cross-border sellers in various categories have shown strong growth momentum:

● Electronics: Domestic mobile phones continue to be popular in Southeast Asia. At the same time, demand for going out has recovered. Instant cameras, mobile phone external telescopes and other products are very popular among consumers. Household cleaning appliances remain popular. A smart sweeping and mopping robot was sold out in 2 hours at multiple sites.

Fashion category : Demand for fashion accessories, women's wear, children's wear, and men's wear is high, and many items are hot-selling live broadcast rooms. Among them, a cross-border accessories seller sold nearly 2,000 items in the Singapore market through Shopee Live;

● Lifestyle categories: Outdoor sports are gaining popularity, and Southeast Asian consumers have strong demand for sports items such as cycling sun protection sleeves, night running safety wristbands, and swimming earplugs. At the same time, as the year-end holiday season approaches, consumers are keen to add LED Christmas hats, 3D wall stickers and other decorations to their homes to create a happy atmosphere;

● Fast-moving consumer goods: The marketing matrix inside and outside the site has brought in a steady stream of traffic to fast-moving consumer goods. The sales of domestic beauty brands such as Feiluer, Pinkflash, and Sacelady have continued to rise, and high-priced products such as facial cleansers and hair removal devices have also been very popular. In addition, local people continue to pay attention to health and hygiene in the post-epidemic period, prompting oral sprays, alcohol wipes, etc. to show growth potential.

Shopee

Double 11 Sale