52% of Australian consumers want more diverse live e-commerce products

Since the pandemic swept the world, the shopping scene of global consumers has changed, and more people have switched from physical stores to online shopping. According to the latest Australian "New Shopper Ecosystem" report released by Klarna and InsideRetail , more than half of Australians ( 58% ) shop online at least once a week, and 74% of people spend more than half of their total spending online .

The “ New Shopper Ecosystem ” report reveals the changes in the current online shopping needs of Australian consumers and puts forward new requirements for the Australian e-commerce sector .

One-click payment, save payment details

The report points out that if platforms and sellers can make the payment process easier and simpler, consumers will be more willing to make online purchases, and the abandonment rate will be greatly reduced. Because of the need to carefully fill in credit card details , 30 % of online consumers abandon their purchases, and 23% of online shoppers fail to complete online transactions because they have to re-enter their information. Therefore, consumers hope that online shopping platforms can increase payment speed, simplify the payment process, and allow customers to save historical payment details, so as to achieve seamless one-click purchases.

Update logistics information in real time

According to Klarna's report, 91% of respondents said they were "very interested" in real-time updates on the status of their order's logistics , while only 48% said they had experienced real-time updates on logistics information. Although 23% of online shoppers said they were satisfied with the current product information receiving service , more than 80% still wanted to be able to more easily view the logistics progress of the product .

Centrally manage your loyalty program

Since many consumers sign up for multiple loyalty programs at the same time , they are likely to get confused or miss inquiries about new products, resulting in membership interruptions . According to the survey , 90% of consumers have signed up for at least one loyalty program . Therefore , 82% of consumers want to be able to access all their loyalty membership cards in the same place.

SMS Shopping

The report also pointed out that SMS marketing has a 10% conversion rate , and brands may allow consumers to purchase directly through SMS . The survey showed that 53 % of respondents hope that online stores can launch this service .

Live Shopping

Since the COVID -19 pandemic , highly interactive livestreaming has undoubtedly become an important part of the retail experience, especially for fashion brands. Currently, only 20% of respondents will shop directly from livestreaming , but it is understood that the development of livestreaming e-commerce in Australia is not comprehensive enough, with fewer categories and brands participating in livestreaming activities. 52% of respondents expressed a strong desire to have more products participate in livestreaming shopping activities.

As the market gradually develops, consumers’ needs are also changing. The intuitiveness of live shopping has aroused consumers’ shopping interest. Sellers can pay attention to this channel and launch more products to arouse consumers’ shopping desire.

Australia

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