11 products valued at $10 billion! This hair care brand is not simple!

With the rapid development of society, people are facing a certain degree of hair loss due to various factors. According to statistics, the number of people suffering from hair loss in Japan and South Korea alone has reached 300,000.

Moreover, at the current growth rate, it is estimated that the number of people with hair loss problems will reach 10 million in 2030. People's strong desire to care for their hair has driven the development of hair care products.

What we are talking about today is Olaplex, a well-known hair care brand from California, USA , which was founded by Dean Christal in 2014. It is understood that Olaplex can repair hair damaged by chemicals, environment and aging.

Olaplex is known as the originator of the bleaching, dyeing and repairing industry in the United States , and is deeply loved by Hollywood stars . Actress Kardashian , singer Rihanna and Lopez all strongly recommend it , and the brand has therefore become widely known and earned the reputation of " liquid gold " .

In an era when the personal care market is dominated by brands such as Johnson & Johnson, Procter & Gamble and L'Oreal, Olaplex is indeed a dark horse in the hair dye repair product category.

According to the editor's research, Olaplex currently has 11 hair care products. Products such as No. 3, 4, and 5 are all hot-selling on the Amazon platform, with tens of thousands of reviews left by buyers, and the number of reviews for Product No. 3 is close to 100,000.

For a brand like Olaplex that has the right timing, location and people, it is natural for it to go public. It is reported that the brand was listed on the Nasdaq Stock Exchange on September 30, with an IPO valuation of up to US$10.4 billion. As a brand that was established only 7 years ago, Olaplex's current market value has exceeded US$15 billion.

The editor learned from its prospectus that Olaplex 's revenue in 2019 and 2020 was US$148 million and US$282 million respectively. Revenue in the first half of 2021 was US$270 million, and revenue in the same period last year was US$99.61 million.

At the same time, Olaplex's net profits in 2019 and 2020 were US$60.88 million and US$39.28 million, respectively. In the first half of 2021, the net profit was US$94.88 million, compared with a net loss of US$22.42 million in the same period last year.

As a science-based , technology - driven personal care brand, Olaplex is committed to providing users with scientifically effective hair care products , and its marketing on social media platforms such as Instagram and TikTok is also very effective.

In addition, the editor has also seen netizens recommend this brand's products on platforms such as Xiaohongshu and North American Save Express, so one can imagine how popular it is among people who love beauty.

Social e-commerce

Product Selection

Amazon Platform