Transaction volume exceeds 70% for the first time! Mobile shopping in South Korea is gaining momentum

Due to the spread of the new coronavirus and the impact of the year-end and New Year, the number of online shoppers in South Korea has increased , and the proportion of mobile shopping has exceeded 70% for the first time .

According to the "Online Shopping Trends in January 2021 " released by the National Statistical Office of Korea on the 5th , the online shopping transaction volume in January this year reached 15.62 trillion won, an increase of 22.4% over the same month last year . And since November last year , it has maintained the level of 15 trillion won for three consecutive months .

Among them, the proportion of mobile shopping was 70.5%, which is the first time it has exceeded 70% since relevant statistics began in 2001.

According to analysis, due to the continued alienation of social relations under the epidemic, coupled with the arrival of a cold wave, the demand for household appliances and food has increased significantly.

Lee Min-kyung, head of Statistics Canada's service industry trends division, explained: "The proportion of mobile shopping has been growing in recent years, and the proportion in January hit a record high."

In terms of product categories, the transaction volume of food services such as online ordering of pizza and fried chicken reached 2.242 trillion won, an increase of 90.3% over last year .

The transaction volume of home appliances, electronics and communication equipment increased by 65.3%, the highest growth rate since statistics were collected , and beverages and food (53.1%) also increased significantly.

Agricultural , livestock and fishery products ( 53.4%) , food and beverages ( 53.1%) and books (50.8%) increased significantly. In contrast, the transaction volume of cultural and leisure services, tourism and transportation services decreased significantly.

Looking only at mobile shopping, there is a clear upward trend in food services (96.1%), home appliances / electronic products / communication equipment (71.5%), and beverages and food (59.5%) .

Specifically in food services , mobile shopping transactions accounted for 96.6% of all online shopping transactions , as evidenced by the fact that the vast majority of food orders are made using mobile delivery apps .

By business type, online shopping transactions amounted to 11.13 trillion won, up 34.6% from last year . Transactions in online and offline shopping malls fell 2.7% to 3.91 trillion won . It is calculated that online shopping transactions accounted for 29.9% of retail sales .

The Korean e-commerce industry is developing rapidly, and new consumption patterns are becoming increasingly apparent. Sellers must cater to customer needs and integrate their layout in all aspects to truly win the hearts of customers.

South Korea

Mobile Shopping

Seller