Search volume increased fivefold! Smart home is gaining popularity in Germany

Recently, eBay released a report summarizing the hot search keywords and best-selling products on the German site in the past two years. Among them, the keyword searches have increased significantly: smart home products ( 517% ) , smart home sockets ( 492% ), personal computers ( 1019% ), and high-resolution webcams ( 109% ) .

The report also shows that the market demand for smart kitchen appliances such as blenders, air fryers, and mini refrigerators is on the rise. In the third quarter of 2021, sales of table blenders, food processors, and toasters increased by more than 150% compared with before the epidemic, air fryers increased by nearly 100%, and mini refrigerators increased by more than 70%.

eBay pointed out that the market demand for smart security products such as surveillance cameras, baby monitors and smart doorbells is growing rapidly, among which smart doorbells will be one of the fastest growing smart home market segments, and the application of night vision technology in the field of smart doorbells will also become a new market trend.

In addition, consumers are paying more and more attention to household appliances that are in line with environmental protection concepts. The sales of refrigerators and dishwashers with A+++ energy labels on eBay.de increased by 1448% and 2232% respectively.

According to a 2021 German consumer survey, about 26% of respondents said they owned smart home devices .

According to statistics from Statista , the revenue of the German smart home market is expected to reach US$7.64 billion (about RMB 48.7 billion) in 2022, and the market size will reach US$11.47 billion (about RMB 73.1 billion) by 2026, with a compound annual growth rate of 10.68%. In the smart home market, it is expected that by 2026, the number of active household users will reach 27.7 million, and the household penetration rate will reach 63.9%.

The statistics also predict that the global smart home market revenue will reach US$126.1 billion (approximately RMB 803.5 billion) in 2022, and is expected to reach US$207.8 billion (approximately RMB 1.3 trillion) by 2026, with a compound annual growth rate of 13.30%.

In addition, eBay stated that due to the epidemic blockade , home issues such as indoor environment, air, and drinking water health have also aroused the concern of consumers . Therefore, cleaning products such as vacuum cleaners , air purifiers , water purifiers and other environmental household products are also favored by consumers in major consumer markets .

eBay

Germany

Smart Home