Lazada Southeast Asia Report: Reviews and ratings are key to influencing shopping experience

The survey shows that 73% of people believe that online shopping has become an indispensable part of their daily lives, and nearly half (46%) of people shop online at least once a week. Consumers continue to actively participate during major events such as 11.11 and 12.12, and 67% of online consumers complete purchases during major events.

And most markets have fully embraced cross-border shopping. 79% of respondents in Singapore said they don’t care whether it is a local brand, followed by 58% in Thailand and 56% in Malaysia. Half (52%) of respondents in Vietnam prefer local brands, followed by the Philippines (41%) and Indonesia (36%).

Low prices ( 45%) and affordable shipping costs (45%) are the top reasons people choose to buy online, followed by ease of search (43%) and convenience (43%). 55%, 48% and 49% of consumers in Singapore, Thailand and the Philippines respectively want items to be delivered directly to them.

Additionally, reviews and ratings are key to a positive shopping experience, especially for online shoppers in Singapore (61%) and Thailand (66%). In Singapore and Vietnam, 54% and 53% respectively believe that authenticity is important. Meanwhile, Indonesia (54%) believes that multiple payment methods are available. And in Singapore (53%) and Malaysia (45%), secure payment options are a key element.

65% of consumers said they already know what they want to buy when shopping online, while 29% said they compare different products to find the best deal.

Although many countries have entered the recovery stage, the ongoing impact of the epidemic on health will continue. 58% of respondents invest in themselves through spending on health and beauty categories. As consumers re-examine their methods of happiness and self-care, strengthening personal health will continue.

Southeast Asia

Online Shopping