European e-commerce grows rapidly in many categories, with the UK maintaining its leading position

Recently, ystats.com conducted a survey and summary of the European e-commerce market since the outbreak of the epidemic. The results show that since the outbreak of the epidemic, the retail market has undergone major changes, and more and more retailers and companies have begun to sell online and increase their investment in e-commerce.

Data shows that the sales of Europe's top online retailers achieved a year-on-year growth of about 40% in 2020. Among them, the UK maintained its leading position in the whole of Europe, with a growth rate of more than 30%, and is expected to account for nearly one-third in 2021, ranking third in the world.

Germany, another developed market, saw its B2C e-commerce market grow by more than 20% year-on-year in 2020 , and is expected to rank sixth in the global ranking in 2021. Although the growth was not as large as that of other Western European neighbors , Spain's B2C e-commerce value peaked in the fourth quarter of 2020. In addition, a large part of Spain's overall e-commerce sales comes from transactions from Spain to abroad.

From a category perspective, hardware , food , beverages , health and beauty product categories experienced the fastest year-on-year growth . Overall, in most European markets, clothing, shoes and accessories, and electronics are usually listed as the most popular online shopping categories. However, specific preferences vary by country and region.

In the UK, more than half of respondents on average bought clothing, shoes and accessories . However, in Germany, the fashion and accessories segment fell to second place, with electronics taking the top spot , accounting for about a quarter of online sales. The top three most popular categories in Spain were technology /communications, entertainment/culture and food.

In Russia, preferences for product segments vary by purchase type. When shopping locally online, consumers prefer electronics, with clothing and footwear being the second choice, while when making cross-border purchases, clothing and footwear dominate, with the share of consumer electronics declining.

There are many European markets, but the main ones are the United Kingdom, Germany, France and other countries. Sellers can pay more attention to local developments.

Europe

U.K.

E-commerce