Annual sales exceeded 2.8 million units, and the epidemic has doubled the sales of handheld massagers in the United States

The spread of the epidemic, severe inflation, and wage levels that cannot keep up with the pace of price increases are things that fill our lives and keep consumers in a state of tension.

The NPD Group reports that people's need to relieve tension caused by stress, exercise, sports and other muscle exercises has driven sales of the handheld massager category to grow 347% over the past two years.

The handheld massager uses vibrations to warm muscle tissue and increase blood flow, providing quick relief to areas of the body where people are experiencing stress, muscle soreness, and pain.

Looking at the "hand held massager" on Amazon , the price is mostly between 20 and 50 US dollars. The main selling points are that it is suitable for relieving muscle tension all over the body (the massage intensity can be selected), it is portable and flexible, it is wireless and rechargeable, and the massage head has a variety of options, which can be selected according to personal preferences. It can be used at home or as a gift to relatives and friends.

Most buyers said that the product can relieve tension and relax muscles. However, judging from the negative reviews, product quality is a big problem, such as the inability to charge and excessive noise when using the product. However, some sellers can get good reviews from buyers by replacing the product for free in a timely manner.

According to NPD data , sales units of handheld massagers increased 43% and 60% last year compared to the previous two years .

The most popular type of handheld massager, based on sales, is the tapping hammer , which resembles a small hammer and repeatedly strikes soft tissue to reduce tight muscle tissue. NPD reports that more than 2.8 million tapping handheld massagers were sold in 2021, up 95% from the previous year and up 140% from the previous month .

As for the target audience of this type of product , it is understood that handheld massagers are attractive to people of different ages, but adults aged 25-44 have the greatest demand for this category of goods . According to NPD's buyer analysis, two-person households tend to buy more handheld massagers than other family sizes. Women are ahead of men in purchasing handheld massagers, with women purchasing 56% of sales and men accounting for 44%.

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