A 30% year-on-year increase! Amazon India's laptop sales grew rapidly

According to foreign media reports, Amazon India recently announced that there is a high demand for computers and other electronic equipment in Maharashtra , and this category achieved a year-on-year growth of 30% on the Amazon platform in 2021 .

Since the outbreak of the global epidemic, people's lifestyles have been greatly affected. Driven by people working and studying at home, there is a great demand for electronic products such as computers. Among them, OnePlus, Samsung , HP and SanDisk are the most popular brands on the Amazon platform.

It is understood that compared with 2019, the sales of laptops on Amazon India have doubled , with most of the sales prices ranging from 35,000 to 65,000 rupees .

In addition to laptops, high-end personal computing products such as tablets, smartwatches, monitors and gaming accessories are also popular on Amazon .

The pandemic has driven a 2.5x increase in laptop searches on Amazon , and new customers shopping in the personal computing category have grown 20% in the past six months .

Brand keyword search share in the personal computing category increased by 10% , and customers have begun to switch to SSD-based storage from HDDs indicating a need for fast performance.

Among them, gaming performance remains an important driving force for the strong growth of the computer category . In addition, consumers are also looking for chipset brand products with ultra-high performance in high -end computing devices . In addition to brand resonance, lightweight and higher internal memory /storage remain one of the main selection factors for consumers .

Customers in Maharashtra are availing financial schemes like No-cost EMI, choosing from a vast array of personal computing products available across various price ranges on Amazon.in and benefiting from fast home delivery.

With the hot sales of laptops, tablets, monitors and other products on the platform, related products such as computer stands, computer bags and screen films have also ushered in a sales boom. Relevant sellers can start to plan based on the actual situation of the target market.

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Electronics category growth