The monthly profit of two links on the Amazon platform exceeds 100,000 yuan. The market segment should not be underestimated.

Since the beginning of 2022, many cross-border companies have released their 2021 performance forecasts. Most companies have shown satisfactory results in terms of revenue, but their profits are far below expectations. This is the case for big sellers. In such a fierce "price war", the profits of many small and medium-sized sellers are even negligible!

Recently, an Amazon seller said that his company developed a new pet product in the second half of last year, with two links. Because the product is in a certain market segment, the order volume is not large, but the market is small, the competition is small, the advertising cost is low, and the profit is relatively considerable. The current sales volume is also in a relatively stable state, and the monthly profit can reach 100,000 yuan.

When it comes to product selection and the subsequent new product promotion process, the seller said that when selecting products, there was already a store on the platform selling the product. After deciding to make this product, his company made some optimizations to the function, appearance, and color of the product. Then, combined with the feedback from buyers and his own market research, he tried his best to make the product quality reach a state of "I have what others do not, or I have better than others"!

After the first product link was stable, considering that there would be many new products of the same model soon, the company immediately started to develop upgraded products. After multiple comparisons and research, the new products were immediately launched. According to the company, the sales of the new products also met expectations, and the profits were considerable. The old links were not affected.

It can be seen from this that on cross-border platforms, it is not only the hot-selling products that can bring considerable profits. The seller summarizes the product selection and promotion as follows:

1. Choose products that are already made by a small number of people (there are reference data and the risk is lower than that of brand new products);

2. Do sufficient data research before launching new products;

3. Differentiate products as much as possible to increase product competitiveness;

4. Choose the right time to launch new products.

"Hot-selling" products can indeed bring good profits in a short period of time, but they will face the risk of "infringement". There are thousands of subcategories on the Amazon platform. Taking the seller in the article as an example, choosing products in the niche market will bring real profits even if the order volume is not high!

Amazon

Pets

Market Segments