E-commerce grows 250%, Movado Group personalizes development

It is reported that in order to better support the growth of online digital, the company recently expanded its relationship with Salesforce and deployed a unified global e-commerce infrastructure to support its complete brand portfolio. In the process of expanding its digital strategy, Movado Group accelerated sales of its flagship Movado.com e-commerce website, which increased by more than 250% in the first quarter of 2021 compared with the same period last year. It also reported stronger relationships and loyalty between brands.

After Movado Group transitioned MVMT.com to Salesforce’s Commerce Cloud, it recorded a 20% increase in page loads. With order management, it was also able to extend its commerce, service and fulfillment capabilities to customers around the world, providing a more personalized shopping experience with local currencies, tax calculations, 35 global languages, personalized product recommendations and promotion support to meet the different needs of different consumers.

Meanwhile, Movado Group’s global customer support agents leverage Salesforce’s Service Cloud to accelerate and improve the customer service experience across all brands. Because order management is embedded in Service Cloud, agents have a single view of a customer’s history, including contact information and past orders, and can also place customer orders.

Movado Group also leverages cross-brand insights with Salesforce’s Marketing Cloud and Google Analytics 360. By creating a single source of truth for each shopper’s data, it segments shoppers based on their behavior, including past purchases, browsing, and cart abandonment, to improve offers for consumers that truly need them.

“At Movado, we strive to be consumer-first,” Behzad Soltani, president of Movado Group Commercial and chief technology officer, said in a statement. “Salesforce accelerates our digital transformation and enables us to do just that. We are able to deliver frictionless experiences on a global scale – throughout the entire customer lifecycle from acquisition to purchase and loyalty.”

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