TikTok shop adds three new sites to lay out product selection strategies for "Goddess Day"

During the rapid development of social e-commerce, sellers on European and American sites have been able to feel the traffic dividend brought by social platforms to the cross-border industry. With the continuous development of the global e-commerce market, Southeast Asia is becoming a market with great potential for social e-commerce.

Recently, TikTok shop added new Southeast Asian sites, including Thailand, Vietnam and Malaysia , and is only open to local companies. This is good news for sellers who are interested in expanding into Southeast Asia.

TikTok users cover many regions around the world, including a considerable number of Southeast Asian users. There are 20 million active TikTok users in Vietnam alone , and Vietnam is also TikTok's largest market in Southeast Asia.

It is understood that in Southeast Asia, TikTok AD system can reach 39.91 million adult users in Vietnam, 35.80 million adult users in Thailand , and 14.59 million adult users in Malaysia. At present, TikTok Southeast Asian market contains huge traffic dividends, and relevant sellers can start to plan .

In March, International Women's Day will once again serve as a promotional node. Relevant sellers can settle in TikTok's stores in Vietnam, Thailand and Malaysia in the near future, and strive to make good product selection strategies and marketing plans before the festival arrives.

As the weather gradually warms up, women's clothing products including various women's coats, skirts, sportswear , shoes , bags and accessories will usher in a hot sales period. Hair straighteners, curling irons and hair fluffy clips will also become hot-selling products sought after by female consumer groups in the future. Relevant sellers can start to layout according to local market demand.

In addition, according to Lazada, girls will also buy some daily necessities during this festival, such as Instagram-style curtains , plush carpets , anti-slip mats , and various high-value light-sensing lamps, night lights or atmosphere lights.

Of course, by observing the product videos with extremely high playback volume on TikTok , we can find that video bloggers, music, creative content and topic materials will have a great impact on the popularity of the video. Therefore, novice sellers can pay more attention to some video accounts with higher playback volume, learn advanced experience, and make a perfect combination of video creativity and product selection, strive to gain traffic on TikTok , and start a hot selling trend!

TikTok

Shop adds three new sites

"Goddess Festival" layout