Walmart launches online discount campaign to target Amazon

Walmart will host a special online shopping event for Walmart+ members starting at noon EST on Thursday, February 24, 2022. Members can shop hundreds of member-exclusive items on Walmart.com , including gaming consoles , electronics, fitness, home and apparel , and get discounts of up to 40% .

It is understood that during the event, Walmart will launch new offers every week , while supplies last. But the company has not yet specified how long this promotional product will last . Walmart said that this event was inspired by the company's activities during Black Friday. In 2021, Walmart's annual "Black Friday Flash Sale Day " promotion provides Walmart+ members with three opportunities to participate in the online Black Friday event throughout November, and they can enjoy the discount four hours earlier than other customers .

Numerator data shows that Amazon has the highest market share during Black Friday for two consecutive years ( 17.5% ) . However, Gen Z shoppers spent more dollars on Walmart ( 12.7% ) during Black Friday compared to Amazon . Walmart is also the preferred retailer during Black Friday among low-income shoppers (household income less than $40,000 per year ) .

Walmart+ was launched in September 2020 and costs $98 per year, or $12.95 per month, with a 15-day free trial. Walmart+ members will receive next-day and two-day free shipping on most items from Walmart , regardless of the price of the one-time purchase . The minimum delivery price for groceries and other items shipped from Walmart stores remains $35.

Janey, Chief Customer Officer of Walmart US   “We’re continuing to build Walmart+ into the ultimate lifestyle assistant for our customers, ” Whiteside said in October 2021. “ That means being there for customers every day with key benefits like unlimited free delivery from stores and free shipping with no minimum order, and it also means creating extra surprises for them during important moments like Black Friday . ”

Not long ago, Amazon announced a price increase for its Prime membership. Some analysts believe that Walmart announced the new Walmart+ membership promotion at this time in an attempt to seize the opportunity to snatch lost users from Amazon.

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