eBay report: Christmas shopping in Germany in 2024 will start at the end of August, and many popular categories will usher in peak season sales in advance

eBay Germany recently released the "2024 Christmas Shopping Research Report", which shows that German consumers' Christmas shopping remains stable this year , and shopping demand will reach a peak in the first three weeks of "Cyber ​​Monday" ; about half of Germans plan to spend the same or even more on Christmas gifts this year than last year , and consumers will start Christmas shopping as early as the end of August.

Trend 1: Starting from the end of August, popular categories ushered in year-end peak season sales growth

The survey found that from the end of August, more and more German consumers began to look for gifts , and hot-selling products such as razors, necklaces , and smart speakers will enter the Christmas shopping season in advance . From the end of October, it is expected that the purchase volume of products related to the search keyword "Christmas" will increase. According to the sales data of eBay Germany in the first three months of last year's " Cyber ​​Week " , the popular categories and their best-selling products during the year-end peak season include:

ŸHome appliances and consumer electronics will see sales growth early , including TVs, laptops, sound bars, etc.;

Sports , home and toys categories have seen significant seasonal growth , such as jogging-related items, skis, wardrobes, dining tables, dolls, building sets, etc.

Fashion and beauty products have reached a clear peak in demand , including handbags, sweaters, coats /jackets, hair dryers, massage products, etc.

Trend 2: Young people and families with children have great potential to drive Christmas consumption

According to eBay's survey , overall , about half of Germans ( 49%) plan to spend the same or even more this year during Christmas shopping . Among them, young people aged 18-29 and families with children are expected to have greater consumption potential.

Ÿ Young people aged 18-29 (11%) are willing to spend more on Christmas gifts this year ;

More than half ( 54%) of those aged 40-49 want to spend the same or more on gifts than last year ;

About half of households with children ( 52%) plan to spend the same or more on gifts than last year, much higher than the overall average .

The demand for Christmas gifts in the German market continues, and the potential for year-end promotions in 2024 is huge. eBay reminds all sellers to plan ahead, prepare goods in advance , and deploy logistics and transportation solutions as early as possible ; at the same time , it is recommended that sellers use targeted promotional activities and advertising solutions in the early stages to increase product and store exposure and sales opportunities , attract potential customers, and promote Christmas peak season business more easily and efficiently. For sellers in Greater China, eBay will launch a series of major promotional activities in the fourth quarter, so please pay attention and actively participate. (End of full text)

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