As the holidays come to an end, Amazon Europe’s post-New Year promotions will also begin one after another, thus driving a new year of consumption boom. According to the latest news, the promotion submission activity of 9 major Amazon European sites has officially started. According to the news released by Amazon Global Store, the spring promotion in Europe will start on April 1 and end on April 13, lasting for two weeks, involving 9 major sites including Germany, the United Kingdom, France, Italy, and the Netherlands. The types of promotions include top promotions, flash sales and Prime membership discounts, with discounts ranging from 10% to 25% and expiration dates also varying. Among them, sellers should pay attention to the requirements of top promotions, which require sellers to keep the promotion running on the Amazon promotion page or until the inventory is sold out. The current website price must be reduced by 25%, and there must be at least 4 stars and 5 reviews. It is worth noting that Amazon reminds sellers that it is best to have 2-4 weeks of inventory to cope with this promotion. While Amazon reminds sellers to register in a timely manner, it also reminds sellers to pay more attention to hot-selling seasonal and holiday products. Among the hot-selling products are garden decorations, furniture, outdoor plants, sprinklers, etc.; in terms of outdoor sports products, treadmills, sports bracelets, water bottles, etc. are more popular. Holiday products are mainly home entertainment products, gift packaging bags, flower decorations, etc. In addition, small household appliances, sweepers, mobile phones and other electronic products still occupy the top of the best-selling list. The Spring Festival holiday has just passed. If sellers are interested in participating in Amazon’s submission activity, they should pay more attention to relevant information and the dynamics of consumers on their own sites, so as to control the products and quantities on the shelves. The new year ushers in a new round of consumption boom. Sellers should also summarize the gains and losses of the previous year, work harder on their products, and operate legally and in compliance with regulations. policy operations Amazon Platform |
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