The market is huge! Maternal and child products, toys and other categories are hot in Southeast Asia...

With the increasing number of smartphone users, the e-commerce market in Southeast Asia has been expanding in the past two years. In addition to skin care and beauty products, maternal and child products and toys have also become hot-selling categories in the past two years.

The hot sales of maternal and infant products are closely related to the consumption concepts of the new generation of parents. As the main consumers of maternal and infant products, the younger generation of parents pay more attention to the user experience of baby products. Among maternal and infant products, baby clothing is an important and hot-selling category. Festivals such as Christmas or New Year's Day will further promote the sales of baby clothing, and infant clothing with festive elements is more popular with consumers.

According to Lazada data, sales of maternal and child products in Southeast Asia during the 12.12 shopping festival this year reached 150% of the 9.9 promotion festival . After New Year's Day, relevant sellers can update and put on spring clothing based on weather conditions and rising temperatures.

Moreover, as the epidemic situation in some countries is gradually under control, the demand for parents to take their babies and young children out has increased. Therefore, the sales of baby strollers, baby carriers, diapers and other products have also continued to grow. Consumers will buy maternal and child products of different thicknesses and materials according to weather changes, and sellers can prepare stocks according to weather changes.

In addition, toys have also been hot-selling products in Southeast Asia in recent years. Relevant data show that Asia is the fastest-growing toy sales market in the world.

Data shows that the sales revenue of the Asian toys and games market in 2021 is 209.284 billion US dollars, and the market is expected to grow by 5.48% annually . In addition to China and Japan, Southeast Asia is also a major toy consumer in Asia.

The transaction volume of toys in the Lazada Philippines platform reached 145% of the 9.9 promotion in the first 12 hours , with plush toys and leaf toys selling well. In addition, the demand for remote control toys has grown rapidly in recent years, and has become a potential stock in the Southeast Asian toy market.

At the same time, the sales momentum of ugly, cute and funny toys and IP toys should not be underestimated, and anime and other toy peripherals have also become hot-selling categories.

As some Southeast Asian countries such as Malaysia relax epidemic prevention restrictions, outdoor camping and other sports will become more popular, and the demand for outdoor toys will naturally surge! Relevant sellers can prepare stocks based on the facts.

Southeast Asia

Hot sales of maternal and infant products, toys and other categories