Active buyers increased by 1 million, bringing the total number of buyers on eBay Australia to 12 million

According to news reports, among the five most visited e-commerce platforms in Australia, four are dominated by the US distributor eBay Australia and Amazon's international site and domestic offer. From January to March 2019, eBay Australia was still the most used retail website in Australia, with 194.9 million consumers, while the global website attracted 36.6 million consumers.

Amazon's global site is growing faster than its local site, with the US site having 58.1 million customers in Australia during that period , compared with 35.5 million using the Australian version.

Australia is a highly developed capitalist country that is also highly urbanized. Nearly half of its citizens live in Sydney and Melbourne. Its per capita GDP reached US$54,000 in 2017, making it one of the countries with the highest per capita GDP in the world.

Australia's Internet and smartphone penetration rates rank third in the world. Australians spend an average of 10 hours a day on Internet devices, and smartphone coverage is as high as 82%, higher than the United States and most Western European countries. Cross-border e-commerce has a very broad market in Australia.

Of the four online-only platforms, hardware chain Bunnings attracted the most shoppers of all dealers in Australia - 41.26 million shoppers used its online platform, of which 65% used mobile platforms.

The second most visited website was Woolworths with 33.7 million shoppers during the period, Coles had 22.5 million, Jb Hi-Fi had 29.1 million, Kmart had 22.4 million and Kogan had 20.9 million.

Currently, there are about 14 million online shoppers in Australia, and eBay serves two-thirds of them. In terms of categories, since March last year, sales of masks have soared by an astonishing 713,477%, becoming the product with the largest increase, followed by hand sanitizer sales, which have soared by 4,000%. In addition, demand for puzzles, hardware, power tools and sewing supplies has also increased significantly, with sales in each category increasing by more than 4 times.

E-commerce platform

eBay Platform

Cross-border e-commerce market