Wayfair decoration craze has become popular on Tik Tok! Furniture selection inspiration is coming again

Home decoration and furnishing are very popular both at home and abroad, and the sales of furniture products have always been among the best in foreign countries. After the epidemic, people spend more time at home, and their enthusiasm for home decoration and renovation has increased, and the sales of this type of goods are "rising steadily."

With the popularization of the Internet and the rapid development of social media, many bloggers or consumers like to upload videos of their carefully decorated homes to Tik Tok. Even if they stay at home, they can share their labor results and joy with more people.

For businesses and sellers, Tik Tok's huge user base brings them a lot of exposure and traffic.

For example, Wayfair, a well-known furniture and home furnishing e-commerce platform in North America, became popular on Tik Tok. On Tik Tok, the related tags #wayfair have tens of millions of views.

Many bloggers purchased furniture products through Wayfair, and then posted their own decoration and home furnishing videos on related tags, which attracted the attention of many fans and users. This not only boosted the sales of related furniture, but also increased the exposure of products on Wayfair.

Wayfair has also caught up with the recent trend and attached great importance to the management of social media. It already has 1.67 million followers on its official Instagram account.

Wayfair will share a lot of pictures of furniture matching on its account. Many fans will find inspiration for furniture matching and decoration in it.

The neat composition and harmonious color matching are also of reference value for furniture sellers in selecting products and optimizing their own product images.

Furniture and home furnishing products have relatively high requirements for storage, transportation and installation due to issues such as size and shape, so they are also challenging for related sellers.

As a vertical e-commerce platform for furniture and home furnishings, Wayfair can solve sellers' related problems in a relatively complete and targeted manner.

According to a survey conducted by Furniture Today, Wayfair's furniture sales increased by 55% in the past year, ranking first in the North American furniture sales market. Therefore, it is a sales platform worth considering for furniture-related sellers.

In terms of product selection, in addition to Wayfair, you can also pay more attention to popular tags and topics on social platforms such as Tik Tok. I believe sellers can also get good inspiration.

Wayfair

Tik Tok