The Founded, a new European e-commerce platform, is launched

It is reported that Denmark's Bestseller Group recently launched its new collective e-commerce platform The Founded , replacing the original website Bestseller.com.

Danish Fashion Group has built its own e-commerce platform to directly contact consumers online ( Direct to Consumer), skipping agents and distributors to sell goods directly to consumers. This can not only reduce store operating expenses, but also give consumers more discounts online and increase consumer stickiness. In recent years, building your own e-commerce platform has become a consensus in the development of Western fashion brands.

Communications director Morten Norlyk said that Bestseller.com will temporarily disappear and eventually reappear in a new look. It is reported that after Bestseller.com is replaced by The Founded , clicking on Bestseller.com will automatically jump to The Founded page. At the same time, Bestseller.com 's customer base will be transferred to The   Founded platform.

"In addition to connecting with existing audiences , we want to further engage new audiences and provide consumers with more online services and new experiences, " said Morten Norlyk, communications director .

In addition , The Founded will also adopt a new design. According to Bestseller, the new platform will focus more on the community and a more personalized shopping experience, including inspiring product recommendations , personalized push notifications and other new features to tailor personalized dressing tips for consumers.

After the new website goes online, all brands of the Danish Fashion Group will be sold on the platform , giving consumers personalized services, including Jack & Jones , Vero Moda , Vila , Only , Object , Junarose and Pieces . So far, The Founded has three major categories: women's wear, men's wear and children's wear. It aims to provide consumers with personalized fashion clothing. CEO and owner Anders Holch Povlsen said: "We are building stronger connections with existing partners and attracting more brand cooperation."

Currently, The Founded platform will mainly target European consumers and does not provide services in English or Chinese, but only in German, French, Spanish and Dutch. But in the future, The Founded will expand into the global market.

The Founded

E-commerce

Europe