Six popular trends in pet clothing in winter, fashion and retro are the key!

Recently, American pet e-commerce chewy announced the six most popular pet dog coat elements in winter on its platform, covering the popular colors, styles, fabrics and decorations of the season.

In terms of popular colors, primary colors such as red, yellow and blue are popular in 2021. Chewy said that these colors are combined with traditional knitted sweaters and geometric patterns such as stripes to increase the appeal of the products. In addition to primary colors, animal prints were also one of the popular trends last year. Sporty hoodies and warm coats with animal prints are also favored by consumers.

In terms of clothing materials, the popularity of retro style has brought back corduroy products. Corduroy was the main popular element in the United States in the 1970s. Combined with other decorative elements, pet coats are full of fashion.

The picture comes from chewy official website

In terms of workmanship and materials, Chewy realizes that with the change in consumer consumption concepts, sustainability has become particularly important, and product consumables and whether it is environmentally friendly have also become one of the selling points that consumers value.

Chevy said that while they use natural resources, they are also minimizing the negative impact on the environment. Chevy also recommends that consumers try to buy knitwear and outerwear made of recycled materials to reduce resource waste.

In addition to the above trends, gold, copper and silver metallic colors and college style are also popular elements of the season. Chewy said that if pet owners want to dress their pet dogs differently, they can choose parkas, cardigans, pearls and plaid dog coats.

Judging from the popular elements and dressing suggestions for pet dogs released by chewy, pet products, especially pet clothing, are keeping up with the trend of the times, which also shows that pet owners are paying more and more attention to the fashion and classic nature of products . Therefore, sellers who sell pet products can pay more attention to related trends and strengthen product innovation.

As the leading pet e-commerce platform in the United States, Chewy has always been popular among consumers. In the third quarter of 2021, the brand's net sales were US$2.21 billion, a year-on-year increase of 24.1%. Its fourth-quarter and full-year performance are expected to usher in new growth.

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